KOREASCHOLAR

WHEN TWISTS BECOME PREMIUM: THE ROLE OF LUXURY INVOLVEMENT IN PRICE PERCEPTION

Seolwoo Park, Sohyeon Park

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.2-4

THE FILIPINO “DESERVE KO ‘TO” MINDSET AS A FORM OF SELF-REGULATION AND THE MODERATING ROLE OF PRICE PERCEPTION ON ONLINE RETAIL THERAPY

Marlo Novino, Joliber Caminong, Rosalinda Andres

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.461

DOES PRICE UNFAIRNESS PERCEPTION WILL STILL ENSURE PURCHASE INTENTION? : MEDIATION OF CONSUMER BRAND IDENTIFICATION AND BRAND TRUST

Mahesh Gadekar, Amélia Brandão

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1583-1586

EXTENDED ABSTRACT: DOES PRICE UNFAIRNESS PERCEPTION WILL STILL ENSURE PURCHASE INTENTION? : MEDIATION OF CONSUMER BRAND IDENTIFICATION AND BRAND TRUST

Mahesh Gadekar, Amélia Brandão

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1292-1296

THE EFFECT OF PRICE STRATEGIES AND MESSAGE APPEALS OF UPCYCLING FASHION BRANDS ON CONSUMERS’ PERCEPTION AND SUSTAINABLE CONSUMPTION

Yoon Hi Sung, Eun Yeon Kang

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.206

THE FRAMING EFFECT OF SURCHARGE TYPE ON MENU PRICE PERCEPTION AND DEMAND

Shuo Wang

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.728