KOREASCHOLAR

PRICING TRANSPARENCY IN INTERNATIONAL RETAILING

Kacy Kim, Yuhosua Ryoo, Srdan Zdravkovic, Sukki Yoon

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.981

ALGORITHMIC PRICING: CONSUMER REACTIONS AND EFFECTIVE RETAILER RESPONSES

Arnd Vomber, Christian Homburg, Panagiotis Sarantopoulos

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.841

THE ROLE OF ARTISTS’ NETWORK CENTRALITY IN ARTWORK PRICING

Jane Lee, Sang-Hoon Kim, Kyoung Cheon Cha

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.743

MITIGATING THE NEGATIVE EFFECTS OF PERSONALIZED PRICING

Louisa Weritz

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.247-252

PRODUCT LINE AND PRICING STRATEGOES FOR MOBILE APPS IN A TWO-SIDED PLATFORM

Prabirendra Chatterjee, Seongsoo Jang

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1490-1492

MISSING PRICE-RELATED INFORMATION – AN ASSESSMENT OF PRICING PRACTICES IN THE B2B CONTEXT–

Iris Schmut

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.110-119

EXAMINING THE USE OF WEATHER FORECASTS IN DIFFERENTIAL PRICING FOR SKI RESORTS

Cindy Yoonjoung Heo, Mara Leidi, Seob Gyu Song

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1299

PRICING STRATEGY BASED ON DEGREE OF UNCERTAINTY AND CONSUMER TYPES

Sarang Go, Kyowon Seo, Byungdo Kim

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.470

PAY-WHAT-YOU-WANT (PWYW) PRICING FOR HIGH-VALUE PRICED SERVICES: POTENTIAL, NEW AND REPEAT CUSTOMERS

Brigitte Stangl, Margit Kastner, Girish Prayag

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1661-1662

PRICING STRATEGY FOR BASE AND MULTIPLE ADD-ON PRODUCTS: AN EMPIRICAL INVESTIGATION OF MOBILE GAMES

Seongsoo Jang, Jaihak Chung

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1638-1656

SITUATIONAL INFLUENCES ON PAY-WHAT-YOU-WANT (PWYW) PRICING DECSIONS: THE ROLE OF PERCEIVED CROWDING, INVOLVEMENT AND TIME PRESSURE

Fazlul K Rabbanee, Rajat Roy, Piyush Sharma

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1413-1415

PRICING NEW BUSINESS-TO-BUSINESS PRODUCTS IN A RECESSION PERIOD

Kostis Indounas

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1353-1358

PRICING STRATEGIES FOR THE ONLINE MEDIA STREAMING INDUSTRY

Edwin Ip

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.890-891

COMPETING OR ALIGNING? MOBILE OPERATOR’S PRICING ADAPATATION TO THE CHALLENGES FROM OTT

Rong Chen, Xiaobing Xu, Feng He

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1892-1893