KOREASCHOLAR

SUBLIMINAL PERSUASION VIA AI IN HEALTH PRODUCT ADVERTISING: THE MODERATING ROLES OF BELIEF AND HEALTH GOAL PRIMING ON

Rukun Zhang, Qingqing Xie, Bingcan Li

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1090

THE ROLE OF MUSICAL PRIMING IN INDUCING BRAND RECALL IN TV COMMERCIALS

Gabriel Levrini

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.551-553