KOREASCHOLAR

LEVERAGING KARMIC INVESTMENT MOTIVATION TO NUDGE TOURIST PRO-ENVIRONMENTAL BEHAVIOR

Lingyan Zhang, Elisa Chan, Lisa Wan

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.361-362

DOES HAZE PROMOTE PRO-ENVIRONMENTAL BEHAVIOR? THE INFLUENCE OF AIR QUALITY ON PRO-ENVIRONMENTAL BEHAVIOR OF CHINESE RESIDENTS

Guanghua Sheng, Jiatong Dai, Hong Pan, Siyu Che

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.166-171

THE IMPACTS OF FEAR APPEALS ON PRO-ENVIRONMENTAL BEHAVIOR AND IMPORTANT DETERMINANTS

Mei-Fang Chen

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.439