KOREASCHOLAR

PROCESS AND OUTCOME FRAMING IN PROMOTING ENVIRONMENTAL COMMUNICATION

Hai-Anh Tran, Yuliya Strizhakova, Huy Tran, Zhiteng Feng

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.969

HOTEL GUEST’S CO-CREATION PROCESS: INFLUENCE ON CO-CREATION CAPABILITIES AND THE MODERATING ROLE OF PERCEIVED INOVATIVENSS AND AUTONOMOUS TECHNOLOGY

Sofia Almeida, Ana Cláudia Campos, Patrícia Pinto, Katerina Volchek

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.944-950

BRAND EFFECTS IN THE ORGANIZATIONAL BUYING PROCESS: A COMPARISON OF THE SORTING AND RANKING STAGES

Yuichi Nagai, Yonghoon Choi

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.864

UNDERSTANDING THE PRODUCTION OF BRAND AUTHENTICITY: THE ROLE OF WITNESSING THE AUTHENTICITY OF THE PRODUCTION PROCESS AND CULTURAL AWE

Qilou Zhou, Qiushi Gu, Seongseop Sam Kim

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.510

THE GAMIFIED SURVEY TAKING PROCESS FRAMEWORK: MOTIVATIONAL MATCHING HEXAD USERS WITH GAMIFICATION MECHANIC TYPE

Remco ‘t Hoen, Karen V. Fernandez, Catherine Frethey-Bentham

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.428-433

THE HISTORICAL EVOLUTION OF OVERTOURISM IN BARCELONA: A PROCESS TRACING AND CROSS-REGIONAL COMPARATIVE ANALYSIS WITH VENICE AND AMSTERDAM

Yewei Shang, Montserrat Pallares, Francesc Romagosa

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.232-237

STRATEGIC PLANNING PROCESS OF SUSTAINABILITY INITIATIVES: EFFECTS OF BRAND-SUSTAINABILITY-SELF-CONGRUENCE

Ken Kumagai

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.1054

STRATEGIC PLANNING PROCESS OF SUSTAINABILITY INITIATIVES: EFFECTS OF BRAND-SUSTAINABILITY-SELF-CONGRUENCE

Ken Kumagai

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.865-866

EEG NEUROSCIENCE IN THE NARRATIVE TRANSPORTATION PROCESS: DIGITAL HUMAN AND HUMAN ADVERTISING

Eunyoung (Christine) Sung, Anja Couperus, Marc Koppert, Dai-In Danny Han, Yung Kyun Choi, Brian Gillespie

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.767-768

EXPLORING CONSUMERS’ PRO-ENVIRONMENTAL DECISION PROCESS ABOUT GREEN HOTELS: THE ROLE OF THE VALUE-BELIEF-NORM THEORY, GREEN TRUST, and eWOM

Kyeongwon Kwon, Jaejin Lee

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.46-47

AN EXAMINATION OF YOUNG GENERATIONS’ CONSUMPTION PROCESS OF FOREIGN MUSIC CONTENTS

Hyun Sang An, C. Anthony Di Benedetto, Donald A. Hantula, Wooyang Kim

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1581-1582

AN EMPIRICAL STUDY OF JAPANESE AND AMERICAN CONSUMERS’ ATTRIBUTION OF RESPONSIBILITY ON THEIR DECISION-MAKING PROCESS: AN EYE-TRACKING APPROACH

Emi Moriuchi, Naoko Moriyoshi

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1087-1088

HOW DO BORN GLOBAL FIRMS GROW UP? THE ROLE OF FIRM CAPABILITIES DURING THE INTERNATIONALIZATION PROCESS

Jieke Chen, Timo Mandler

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.306-307

INNOVATIONS AND CUSTOMER PARTICIPATION IN THE NEW PRODUCT DEVELOPMENT PROCESS ON FIRM FINANCIAL PERFORMANCE

Hyeyeon Yuk, Tony Garrett

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.212

STUDY OF INNOVATION PROCESS OF CO-CREATED VALUE SUPERMARKETS IN JAPAN－THE RELATIONSHIP BETWEEN PERFOEMANCE AND “CO-CREATED VALUE AND MARKE ORIENTATION” BASED ON “HIGHLY STICKEY INFORMATION”－

Shinya Nakami

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1478-1482

IRRITATE ME AND I’LL BLOCK YOU! – CONSUMER’S COGNITIVE PROCESS LEADING TO AD BLOCKERS

Khyati Jagan, Bijal Mehta, Rasananda Panda

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1107-1108

DIFFERENT EXTERNAL INFORMATION SOURCES AT PHYSICAL STORES AND THE INFLUENCE ON THE CUSTOMER BUYING DECISION PROCESS

Andreas Kessenbrock, Gerrit Cziehso

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1058

EXPANDING UNDERSTANDING OF CUSTOMER ENGAGEMENT: A SUBTLE CO-CREATION PROCESS AT RESTAURANTS

Eojina Kim, Liang (Rebecca) Tang

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.113

FRONTLINE EMPLOYEES’ BEHAVIOR IN SERVICE RECOVERY: THE COMBINATION CAUSES OF SELF-REGULATING PROCESS

Mo Zhang, Shengce Ren

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.31

THE GUIDELINE DEVELOPMENT FOR THE SUSTAINABLE FASHION DESIGN PROCESS BASED ON EMOTIONAL DURABILITY

Ji Hyun Ha, Jee Hyun Lee

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1615-1619