KOREASCHOLAR

THE EFFECT OF MANUFACTURERS’ CHANNEL STRATEGY AND PRODUCT STRATEGY ON PERFORMANCE IN OVERSEAS MARKET: BASED ON OPTIMAL DISTINCTIVENESS THEORY

Shunnosuke Fukuchi

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1317

THE RELATIONSHIP BETWEEN CONSUMER VALUES, SALES CHANNELS, PRODUCT AWARENESS, PURCHASE INTENTION, AND PURCHASE BEHAVIOR IN BASIC COSMETICS

Misano Jojima, Michiko Miyamoto

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.1261-1274

PRE-OWNED LUXURY PRODUCT MARKET LANDSCAPE: THE CASE OF LUXURY WATCHES

Tiziano Vescovi, Lisa Bonato

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.1242-1260

A STUDY ON INTEGRATING DEEP IMAGE FEATURE MATCHING FOR HYPER-PERSONALIZED INTELLIGENT INTERIOR DESIGN AND PRODUCT RECOMMENDATION

Tsung-Yin Ou, Cheng-Chieh Hsia

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.1167-1175

SUBLIMINAL PERSUASION VIA AI IN HEALTH PRODUCT ADVERTISING: THE MODERATING ROLES OF BELIEF AND HEALTH GOAL PRIMING ON

Rukun Zhang, Qingqing Xie, Bingcan Li

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1090

THE IMPACT OF DIGITAL PRODUCT PASSPORT EXPERIENCE ON BRAND LOYALTY: THE MEDIATING ROLE OF BRAND TRUST IN LUXURY FASHION

Sohee Ahn, Eunju Ko

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1060

A STORY TO SELL: THE INFLUENCE OF STORYTELLING AND INFLUENCER-PRODUCT FIT ON THE EFFECTIVENESS OF INFLUENCER MARKETING

Juan Shan, Ling Jiang, Annie Cui, Wenxin Zhou

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1040

HOW VIRTUAL HUMAN-GENERATED CONTENT WORKS FOR LUXURY PRODUCT PROMOTION

Huimin Xu, Juran Kim

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1029

FROM INFORMATION TO INFLUENCE: HOW AUGMENTED REALITY-POWERED DIGITAL PRODUCT PASSPORTS SHAPE LUXURY FASHION PERCEPTIONS AND PURCHASE INTENTIONS

Kishokanth Jeganathan, Andrzej Szymkowiak

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.943

THE EFFECT OF UPCYCLING PRODUCT’S PAST IDENTITY ON PURCHASE INTENTION: THE MEDIATING ROLE OF NOSTALGIA, UNIQUENESS AND CREATIVITY

Thanh Hien Dao, Muhammad Waqas Khan, Jong-kuk Shin, Min-kyung Moon

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.779-784

LEVERAGING PAIN IN ABSTRACT VS. CONCRETE PERSPECTIVES: SHAPING PERCEIVED AUTHENTICITY AND CONSUMER EVALUATION ACROSS DIFFERENT PRODUCT CATEGORIES

In Seon Kim, Nara Youn

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.736

PRODUCT DISCONTINUATION THROUGH AN RFM-BASED FRAMEWORK

Rodrigo Heldt, Cleo Silveira, João Brito, Juliana Costa, Jaiany Rocha Trindade, Vinicius Brei, Fernando Luce

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.733-734

HOW DOES NEW PRODUCT PREANNOUNCEMENT SPECIFICITY SHAPE INVESTORS’ EXPECTATIONS?: THE ROLE OF CORPORATE GOVERNANCE

Danbi Kim, Shijin Yoo

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.732

THE EFFECT OF EXPERIENCE IN PRODUCT HARM ON CONSUMER SUSTAINABLE CONSUMPTION

Sumin Kim, Hongwei He, Hoon Kim

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.693-698

ASSESSING THE IMPACT OF MANAGERS’ RISK ORIENTATION ON PRODUCT INNOVATION WITH STATE-OF-THE-ART MEASURES OF PREDICTIVE PERFORMANCE

Kyung-Ah Kim, Peter G. Moffatt, Young-Ah Kim

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.647-649

BALANCING INFORMATION AND ACTION: THE ROLE OF DIGITAL PRODUCT PASSPORTS IN MANAGING INFORMATION OVERLOAD AND CONSUMER GREEN BEHAVIOR INTENTION

Youngho Sim, Yujeong Won, Hayoun Kim, Yuri Lee

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.542-547

UNVEILING CO-BRANDING SPILLOVER EFFECTS: A PRODUCT-LEVEL PERSPECTIVE

Charlie Li, Tsunwai Wesley Yuen

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.492

STRATEGIES FOR ADOPTING DIGITAL PRODUCT PASSPORTS IN THE TEXTILE AND FASHION INDUSTRY FOR SUSTAINABLE CONSUMPTION

Yujeong Won, Seyoon Jang, Hayoun Kim, Yujin Kim, Youngho Sim, Yuri Lee

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.464-469

IS SHOWROOMING DRIVEN BY CONSUMERS’ PERCEIVED RISK OF PRODUCT PERFORMANCE IN OMNICHANNEL SHOPPING ENVIRONMENTS?

Ui-Jeen Yu, Hanna Lee, Angie Lee, Jung-Hwan Kim

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.370-374

INFLUENCE OF INFORMATION CHARACTERISTICS OF AI GENERATED ONLINE REVIEW SUMMARIES ON PRODUCT SALES

Ziyi He, Jiaoju Ge, Guoxin Li

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.314-317