KOREASCHOLAR

LEVERAGING PAIN IN ABSTRACT VS. CONCRETE PERSPECTIVES: SHAPING PERCEIVED AUTHENTICITY AND CONSUMER EVALUATION ACROSS DIFFERENT PRODUCT CATEGORIES

In Seon Kim, Nara Youn

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.736

JACK OF ALL TRADES, MASTER OF EVERYTHING? COMPETING ROUTES OF CONSUMER RESPONSES TOWARD MULTIPLE PRODUCT CATEGORIES ENDORSEMENT OF FASHION INFLUENCERS

Bayu Aji Aritejo, Widya Paramita, Sahid Susilo Nugroho

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.1000

WHEN AI INFLUENCERS AS AD ENDORSERS: THE INTERACTIVE EFFECTS OF PRODUCT CATEGORIES AND AD APPEALS ON AD ATTITUDE

Yushi Song, Hao Wu, Guoxin Li

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.344-348

EMPIRICAL INVESTIGATION ON IMPULSIVE PURCHASE BEHAVIOR: THE INTERPLAY BETWEEN PRODUCT CATEGORIES AND MARKETING ACTIVITIES

Sungjoon Nam, Minki Kim, Sang-Hoon Kim

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1400-1402

CONSUMERS’ REACTIONS TO VARIETY REDUCTION IN GROCERY PRODUCT CATEGORIES: A REACTANCE THEORY APPROACH

Paraskevas C. Argouslidis, Dionysios Skarmeas, Antonios Kühn, Alexis Mavrommatis

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.1352

ON THE EVALUATIVE PERTINENCE OF DIFFERENT LEVELS OF PLACE-PRODUCT INTERRELATION – RE-VISITING THE ROLE OF PRODUCT CATEGORIES IN COUNTRY-OF-ORIGIN EFFECT RESEARCH

Mikael Andéhn, Mats E. Nilsson, Fredrik Nordin

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.615-634