KOREASCHOLAR

INVESTIGATING THE MAIN AND INTERACTION EFFECTS OF CUSTOMER RELATIONSHIP TERMINATION AND CUSTOMER INVOLVEMENT ON THE NEW PRODUCT DEVELOPMENT OUTCOME

Mai Uno, Yuko Yamashita, Kyoko Fukukawa

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.102-106

SOCIALIZING CUSTOMER FOR CO-CREATING TOURISM VALUE: A MODERATED MEDIATION MODEL OF CUSTOMER READINESS AND PRODUCT INVOLVEMENT

Hoa Pham Thi, HsiuJu Rebecca Yen, Chen-ya Wang

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.638-643

THE LOYALTY IMPLICATIONS OF CUSTOMER INVOLVEMENT IN NEW PRODUCT DEVELOPMENT: FINDINGS FROM THE MOGUL CO-CREATION COMMUNITY

Marianna Sigala

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.243

CROSS NATIONAL RE-INVESTIGATION OF CONSUMER INVOLVEMENT FOR CORPORATE AND PRODUCT ADS: EVIDENCE FROM FRANCE, PAKISTAN AND USA

Rohail Ashraf, Noël Albert, Dwight Merunka

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.281

PRICE DEALS AND BRAND EQUITY: THE ROLE OF PRODUCT INVOLVEMENT

Rachata Rungtrakulchai

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.2002-2013

ETHNOCENTRISM & PRODUCT INVOLVEMENT ON COUNTRY OF ORIGIN EFFECT OF MALAYSIAN CONSUMERS

Yong June Kim, Su Chen Phang, Hyeonyeong Seo

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.115