KOREASCHOLAR

THE IMPACT OF 'MAGIC VS SCIENTIFIC' AI FRAMING ON PRODUCT EVALUATIONS

Jungsik Son, Yeyi Liu, Dionysius Ang, Aristeidis Theotokis

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.427-431

THE EFFECTS OF BACKGROUND COLORS ON CONSUMERS’ HAPTIC EVALUATIONS AND PRODUCT PREFERENCES

Mayuko Nishii, Takeshi Moriguchi

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.476-479

GREEN EMPHASIS: THE ROLE OF GREEN PRODUCT COMMUNICATIONS IN INFLUENCING PERFORMANCE EVALUATIONS

Bryan Usrey, Dayananda Palihawadana, Charalampos Saridakis, Aristeidis Theotokis

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1634-1635