COUNTRY OF ORIGIN EFFECT: THE ROLE OF INFORMATION PROCESSING IN PRODUCT EVALUATION
A-Reum Jung, Jun Heo
Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.173
REVERBERATION IN SPOKEN PRODUCT INFORMATION MESSAGES INFLUENCES EVALUATIVE INFORMATION PROCESSING
Johann Melzner, Jochim Hansen
Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.326