KOREASCHOLAR

MANAGING THE “FUZZY FRONT END” OF GREEN PRODUCT INNOVATION IN THE CONTEXT OF INTERNATIONAL BUYER-SUPPLIER RELATIONSHIPS: THE ROLE OF CO-PRODUCTION AND JOINT LEARNING AMBIDEXTERITY

Kuo Hsiung Chang

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.1073

IS IT WORTH IT? PRODUCT INNOVATION AND CHANGE OF AUTHENTICITY

Bora Qesja, Roberta Crouch, Pascale Quester

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.608

CELEBRITY-CONSUMER INTERACTION AND PRODUCT INNOVATION PERFORMANCE: IS IT A MATTER OF EMOTIONS?

Xiaolei Yu, Kyunghoon Kim

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.451

HOW MARKETING ORGANIZATIONAL STRUCTURE AFFECTS RADICAL PRODUCT INNOVATION WITHIN THE FIRM

Tetsuo Horiguchi

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.314

PRODUCT INNOVATION STRATEGIES FOR NEW APPAREL DEVELOPMENT IN BANGLADESH: A CASE STUDY OF ANANTA GROUP

Md Sadaqul Bari, Zafar Waziha Sarker, Mijeong Noh

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1623

PRODUCT INNOVATION AND PROFIT MODEL INNOVATION FOR MARKETING PERFORMANCE IN B2B

Jaesu Kim, Han-Sik Yu, Sin-Geun Song

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1343-1347

CAPTURING VALUE FROM OPEN PRODUCT INNOVATION: THE EFFECTS OF PRE-LAUNCH TECHNOLOGY IN-LICENSING AND POST-LAUNCH PRODUCT UPGRADES ON NEW PRODUCT MARKET PERFORMANCE

Seongsoo Jang, Max von Zedtwitz

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1232

THE ROLE OF INNOVATION CAPABILITY ON THE RELATIONSHIP BETWEEN PRODUCT STRATEGY AND EXPORT PERFORMANCE: A CROSSNATIONAL STUDY OF KOREAN AND JAPANESE FIRMS

Insik Jeong, Jong-Ho Lee, Eunmi Kim

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1213-1218

IMPLEMENTING CREATIVITY AND INNOVATION IN SUSTAINABLE FASHION PRODUCT DEVELOPMENT PRACTICE

Helen Goworek, Lynn Oxborrow

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.941

THE IMPACT OF PRODUCT INNOVATION AND CUSTOMER PARTICIPATION ON BRAND ATTITUDE

Hyeyeon Yuk, Seoil Chaiy

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1022-1023

DETERMINATES OF SUBSIDIARY PRODUCT INNOVATION: FIRM CAPABILITIES AND HOST INSTITUTIONS IN CHINA

Huifen (Helen) Cai

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.386

CONFIGURING PRINCIPAL OPPORTUNISM IN INTERNATIONAL JOINT VENTURE (IJV) PARENTS-IJV RELATIONSHIP: A COMBINATION OF SYMMETRICAL AND ASYMMETRICAL ANALYSIS TO ADVANCE AGENCY THEORY AND RESOURCE DEPENDENCE THEORY TRACK: PRODUCT INNOVATION AND DIFFUSION IN EMERGING MARKETS

Lu-Yun (Vivian) Cheng, Huifen (Helen) Cai, Zhongqi Jin

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.93

THE INFLUENCES OF INTERNET-BASED COLLABORATION AND INTIMATE INTERACTIONS IN BUYER-SUPPLIER RELATIONSHIP ON PRODUCT INNOVATION

Jie Wu, Ze-Fu Wu

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1952-1953

THE INSTITUTIONAL ASYMMETRIES AND PRODUCT INNOVATION OF EMERGING MARKET FIRMS

Zefu Wu, Jie Wu

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.110-111

INTERNATIONAL PRODUCT INNOVATION MARKETING STRATEGY: EVIDENCE OF EU SUBSIDIARY FIRM CAPABILITIES AND HOST INSTITUTIONS IN CHINA, 1998-2009

Huifen Cai, Len Tiu Wright

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.3-20