KOREASCHOLAR

MODERATING EFFECTS OF PRODUCT TYPE ON FULFILLMENT AND CUSTOMER SATISFACTION: AN EMPIRICAL STUDY OF E-COMMERCE IN CHINA

Ming Ding, Susumu Harada

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.14-17

“IT HELPS ME MAKE A ‘GOOD’ PURCHASE” -A STUDY ON THE EFFECTS OF PRODUCT-TYPE AND MEDIA ON ADVERTISING OF CSR-RELATED PRODUCTS

Yehyeon Kwon, Dae Ryun Chang, Qurie Kim, Hosun Lee, Jihee Woo

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1599-1602

DETERMINANT AND CONSEQUENCES OF IMMERSION AND MODERATING EFFECT OF RECOMMENDER TYPE ON PRODUCT RECOMMENDATION IN ONLINE VIDEO STREAMING SERVICE

Jongwan Cho, Subin Im

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.859-861

EFFECT OF PRODUCT MESSAGE TYPE (NOVELTY AND MEANINGFULNESS) ON NEW PRODUCT EVALUATION WITH SPENDTHRIFT AND TIGHTWAD CONSUMERS

Taehyun Suh, Byung Kyu Kim, Subin Im

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.293-297

FROM PRODUCT TO CATEGORY: HOW AN INNOVATIVE PRODUCT TYPE COULD GROW INTO A DOMINANT PRODUCT CATEGORY

Bangsil (Esther) Lee, Jina Kang

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1116-1117

“MY FRIENDS SAY: BEST PRODUCT EVER!” THE CRITICAL ROLE OF SOURCE CREDIBILITY AND PRODUCT TYPE FOR POSITIVE VS. NEGATIVE ONLINE REVIEW INFLUENCE

Wolfgang Weitzl, Elisabeth Wolfsteiner, Udo Wagner, Sabine Einwiller

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.359-360

EFFECTS OF SCARCITY APPEALS, SELLER CREDIBILITY, PRODUCT TYPE, AND CONSUMER ORIENTATION ON CONSUMER PURCHASE INTENTION

Younglan Kim, Junyean Moon

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.85-86