KOREASCHOLAR

THE EFFECT OF FEAR-OF-MISSING-OUT (FOMO) LADEN INFLUENCER MARKETING ON TRAVEL DESTINATION PROMOTION

Daisy Lee, Tai Ming Wut, Calvin Wan

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.118

THE EFFECT OF DATA SHARING PROMOTION ON CONSUMER RESPONSE

Sang-chul Son, Joonheui Bae, Kyung-hoon Kim

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.1349

EXPLORING SCARCITY IN MOBILE PROMOTION AND IMMEDIATE PURCHASE INTENTION

Qin Sun, Rajasree K. Rajamma, Deborah D. Heisley, Mahmoud A Soliman

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.91-95

THE NATURE OF COLLABORATION: PRODUCTION, PROMOTION, AND SUSTAINABILITY OF TRADITIONAL INDIGENOUS FABRIC FROM EAST NUSA INDONESIA

Sonny Rustiadi, Nina Arina

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1350-1351

A CONTENT ANALYSIS OF USA FOOD AND BEVERAGE ADVERTISEMENTS ON CHILDREN’S TELEVISION: FOCUS ON HEALTH PROMOTION AND OTHER PERSUATION TECHNIQUES

Kanae Suzuki, Michelle R. Nelson

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.233-229

THE IMPACT OF SELF-THREAT ON PREVENTION VS. PROMOTION HOPE

Tae Rang Choi, Yongjun Sung

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.961-964

DO FOREIGN CREATIVE INDUSTRY PRODUCTS CONTRIBUTE TO THE PROMOTION OF PRODUCTS IMPORTED FROM THE SAME COUNTRY? : CASE OF JAPANESE AND KOREAN PRODUCTS IN EMERGING ECONOMIES

Wataru Uehara, Yuichi Washida, Takeshi Matsui

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1909-1912

THE MEDIATING ROLE OF EMOTIONS IN A PRICE PROMOTION SETTING

Barbara Stangl, Thomas Reutterer

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.458-467

THE EFFECTS OF CONDITIONAL SALES PROMOTION TACTIC ON CUSTOMERS’ CONSUMPTION INTENTION AND SATISFACTION: FROM THE PERSPECTIVE OF ATTITUDE THEORY

Wen-Hsuan Lee

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.57-61