KOREASCHOLAR

ENJOYMENT OR ANXIETY? THE ROLE OF PROXIMITY AND PASSIONATE INTENSITY IN SHAPING USER PERCEPTIONS OF AI LOVERS

Calvin Wan, Daisy Lee, Peggy Ng, Irene Garnelo-Gomez

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.15

PODCAST’S VOICE PROXIMITY SERVES AS A LINK BETWEEN THE PRODUCER AND LISTENERS’ AFFILIATION NEEDS AND EPISTEMIC

Chia-Yun Chien, Huei-Ting Tsai

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.111

HUMAN BRANDS, EWOM, AND CUSTOMER EQUITY: THE MODERATING EFFECT OF CULTURAL PROXIMITY ON CONSUMER-BRAND RELATIONSHIPS

Minju Lee, Eunju Ko

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.647

REVISITING CONSUMER CONTAMINATION: INFLUENCES OF PROXIMITY AND SCOPE OF CONTACT

Fu-Yung Kuan, En-Chi Chang, Sin-Yao Chen

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1521-1524