KOREASCHOLAR

“THIS IS MY FAVE!”: THE EFFECTS OF PSYCHOLOGICAL OWNERSHIP OF FAVORITE IDOLS ON CONSCIOUSNESS TOWARD OTHER FANS AND WELL-BEING

Atsuko Inoue, Yutaka Ueda

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.752

THE MULTILEVEL EFFECT OF BRAND COMMUNICATION ON BRAND CITIZENSHIP BEHAVIOR: THE MODERATED MEDIATION OF BRANDING CULTURE AND BRAND PSYCHOLOGICAL OWNERSHIP

Hsu-Hsin Chiang, Tzu-Shian Han

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1558-1561

PSYCHOLOGICAL OWNERSHIP AND THE EMERGENCE OF UNINTENDED BRAND MEANINGS

Daniel Dietrich

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1532-1533

ENGAGING WITH CONSUMERS AT SOCIAL MEDIA SITES: THE MEDIATING ROLE OF PSYCHOLOGICAL BRAND OWNERSHIP

Hua Chang, Lingling Zhang

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.534