KOREASCHOLAR

THE RELATIONSHIP BETWEEN CONSUMER VALUES, SALES CHANNELS, PRODUCT AWARENESS, PURCHASE INTENTION, AND PURCHASE BEHAVIOR IN BASIC COSMETICS

Misano Jojima, Michiko Miyamoto

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.1261-1274

THE ROLE OF AI AUTHENTICATION IN ENHANCING CONSUMER TRUST AND PURCHASE INTENTION IN SECONDHAND LUXURY LIVE-STREAMING COMMERCE

Xiangjun Ma, Rosy Boardman, Yao Yao, Courtney Chrimes

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1097

CONSUMER -VI INTERACTION EFFECT ON SOURCE CREDIBILITY AND PURCHASE INTENTION

Yang-Im Lee, Peter Trim

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1053

HOW SOCIAL PRESENCE AND TELEPRESENCE INFLUENCE PURCHASE INTENTION IN LIVE STREAMING COMMERCE: THE MEDIATING ROLES OF PERCEIVED ENJOYMENT AND USEFULNESS

Eunsin Joo

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.910

STRATEGIC DATES CAMPAIGN IN AFFECTING CUSTOMERS’ PURCHASE INTENTION IN E-MARKETPLACE BY STIMULATING FEAR OF MISSING OUT (FOMO)

Helen Octavi, Adilla Anggraeni

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.844-849

HARNESSING AI-ENABLED STRATEGIC MARKETING TO ENHANCE PURCHASE INTENTION

Yating Tian

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.800

THE EFFECT OF UPCYCLING PRODUCT’S PAST IDENTITY ON PURCHASE INTENTION: THE MEDIATING ROLE OF NOSTALGIA, UNIQUENESS AND CREATIVITY

Thanh Hien Dao, Muhammad Waqas Khan, Jong-kuk Shin, Min-kyung Moon

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.779-784

EFFECTS OF PERSONAL VALUES ON GREEN PURCHASE INTENTION: THE MODERATING ROLE OF GREEN ADVERTISING SKEPTICISM

Kyeongwon Kwon, Jaejin Lee, Cen Wang

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.692

A STUDY ON THE DUAL-PATH IMPACT MECHANISM OF RECOMMENDATION SYSTEMS ON PURCHASE INTENTION: THE MEDIATING ROLE OF PERSONALIZED PERCEPTION AND ACCURACY PERCEPTION

Feng Li, Sitong Liu, Huanzhang Wang

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.688

IMPACT OF LUXURY BRAND VALUES ON PURCHASE INTENTION: SEGMENTING CUSTOMERS BASED ON INVOLVEMENT, NEED FOR STATUS AND COLLECTIVISM

Nuttapol Assarat, Theeranuch Pusaksrikit, Natee Srisomthavil

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.595-599

THE EFFECT OF COMPLIANCE WITH AI TRUSTWORTHINESS STANDARDS ON PURCHASE INTENTION: THE MEDIATING ROLE OF CONSUMER BRAND TRUST

Hyoungkoo Ha, Erin Cho

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.579

TRANSPARENT TECHNOLOGY: EVALUATING THE IMPACT OF AI-GENERATED AD DISCLOSURE ON CONSUMER TRUST, AUTHENTICITY, AND PURCHASE INTENTION

Yao Yao

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.289

HERITAGE IN VIRTUAL WORLD: COMPARING THE EFFECT OF METAVERSE AND PHYSICAL LUXURY FASHION ADVERTISING ON MESSAGE AUTHENTICITY AND PURCHASE INTENTION

Jeongbin Whang, Jae-Young Oh, Sohyeon Park

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.225

ANTHROPOMORPHISM AND REALISM OF VIRTUAL INFLUENCERS: CONSUMERS’ INTENTION TO PURCHASE LUXURY BRANDED PRODUCTS

Athena Wei Chee Chong, Tiong Ying Ying, Isaac Cheah, Yap Ching Seng, Joseph Sia Kee Ming

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.217

THE ROLES OF GREEN PACKAGING IN UGLY FOOD PURCHASE INTENTION: A CONCEPTUAL MODEL

Minh Ngoc Nguyen, Antonio Lau

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.1102-1123

IMPACT OF FEMVERTSING ON BRAND CREDIBILITY, BRAND AUTHENTCITY AND PURCHASE INTENTION

Athanasios Poulis, Anastasios Panopoulos, Prokopis Theodoridis, Ann-Kathrin Schmitt

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.1070

THE ROLES OF GREEN PACKAGING IN UGLY FOOD PURCHASE INTENTION: A CONCEPTUAL MODEL

Minh Ngoc Nguyen, Antonio Lau

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.1041-1042

PAYMENT WITH BITCOIN? TAKE MY MONEY! HOW INNOVATIVE PAYMENT METHODS INFLUENCE CONSUMERS’ PURCHASE INTENTION

Stephan Traut

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.1004-1009

MODEL OF GREEN PURCHASE INTENTION AND GREEN PURCHASE BEHAVIOR BY EXTENDING TPB FRAMEWORK WITH EFFECT OF HOFSTEDE’S CULTURAL VALUES IN GREEN FOOD PRODUCTS

Samriti Mahajan, Justin Paul, Daria Plotkina

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.990

HOW SHORT-FORM VIDEOS INFLUENCE CUSTOMERS’ INTENTION TOWARD FASHION PURCHASE AND E-WOM: CONTENT MATTERS!

Jiyeong Park, Eunju Ko

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.979