KOREASCHOLAR

IT’S AUTHENTHIC ITALIAN AMERICAN CHEESE! EFFECTS OF COUNTRY STEREOTYPES ON PERCEIVED AUTHENTICITY AND PURCHASE INTENTIONS OF ITALIAN-SOUNDING FOOD PRODUCTS

Giada Mainolfi, Letizia Lo Presti

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.977

FROM INFORMATION TO INFLUENCE: HOW AUGMENTED REALITY-POWERED DIGITAL PRODUCT PASSPORTS SHAPE LUXURY FASHION PERCEPTIONS AND PURCHASE INTENTIONS

Kishokanth Jeganathan, Andrzej Szymkowiak

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.943

TRUST CODES: FORMAL MECHANISMS AND PURCHASE INTENTIONS IN ONLINE SHOPPING FOR ORGANIC FOODS IN CHINA

Hong Yi Li, Ai Chin Thoo, Hon Tat Huam, Ying Tuan Lo

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.483

HOW PARASOCIAL INTERACTIONS DRIVE ONLINE PURCHASE INTENTIONS: A META-ANALYSIS

Zeeshan Majeed Nadroo, Nivin Vinoi, Amit Shankar

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.258

YOUNG CONSUMERS’ PERCEPTIONS AND INTENTIONS TO PURCHASE VIRTUAL LUXURY FASHION (VLF)

Hanna Lee, Angie Lee, Jung-Hwang Kim, Ui-Jeen Yu

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.220-224

THE INFLUENCE OF AI-GENERATED ADVERTISING ON CONSUMER PURCHASE INTENTIONS IN LUXURY AND FASHION: EXPLORING BRAND MESSAGE AUTHENTICITY AND REPUTATION

Zeling ZHONG, Galina KONDRATEVA, Tatiana KHVATOVA

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.28

UNDERSTANDING CONSUMERS’ PURCHASE INTENTIONS FOR AI-DRIVEN PRODUCTS ADVERTISED ON INSTAGRAM: A CROSS-GENERATION ANALYSIS

Mei Xuan Liew

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.16

CHEAP OR VALUABLE?! THE INTERACTION EFFECTS OF ORIGINAL PRICE AND DISCOUNT PRESENTATION ON SUBOPTIMAL FOOD PURCHASE INTENTIONS

Hsiu-Hua Chang, Long-Chuan Lu, Tzu-Chiao Kuo

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.847-848

UNCOVERING THE IMPACT OF GENDER LABELS ON CLOTHING PERCEPTIONS AND PURCHASE INTENTIONS: AN EXPERIMENTAL ONLINE SURVEY

Paula Küffner, Andreas Graefe

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.611-612

THE IMPACT OF INFLUENCER MARKETING AND INSTAGRAMMERS ON CONSUMER PURCHASE INTENTIONS AND BRAND ATTITUDE

Ricardo Godinho Bilro, Sandra Maria Correia Loureiro, Filipa Rosado Pinto, Inês Costa

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.478-479

VIRTUAL SUPERMARKET SETTING: EXPLORING ANTECEDENTS OF EMOTIONS AND PURCHASE INTENTIONS

Sandra Maria Correia Loureiro, Carolina Correia, João Guerreiro

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.468-472

FACTORS AFFECTING MILLENNIALS’ ATTITUDES AND PURCHASE INTENTIONS TOWARD LUXURY FASHION BRANDS ONLINE : THE ROLE OF NATIONAL CULTURE

Regina Burnasheva, YongGu Suh

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1141

EXPLORING MILLENNIAL CONSUMERS’ PERCEPTIONS, ATTITUDES AND PURCHASE INTENTIONS TOWARDS LUXURY FASHION WEARABLE TECHNOLOGY (SMARTWATCHES)

Marta Blazquez Cano, Bethan Alexander, Karie Fung

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.208-213

FACTORS DRIVING CONSUMER INTENTIONS TO PURCHASE AND WORD-OF-MOUTH OF FASHION PRODUCTS ON SOCIAL MEDIA SITES

Eun Joo Park, Eun Young Kim

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1712-1713

THE INFLUENCE OF DESIGN INNOVATION ATTRIBUTES ON PERCEPTIONS, ATTITUDES, AND PURCHASE INTENTIONS AMONG DESIGNERS AND CONSUMERS

Jaehee Chung, EunjuKo, Jinghe Han

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1048-1049

PERCEIVED BRAND LOCAL CONNECTEDNESS VERSUS PERCEIVED BRAND GLOBALNESS: THEIR RELATIVE IMPACT ON CONSUMERBRAND IDENTIFICATION AND PURCHASE INTENTIONS

Christina Sichtmann, Adamantios Diamantopoulos

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.940