KOREASCHOLAR

THE INFLUENCE OF AI-GENERATED ADVERTISING ON CONSUMER PURCHASE INTENTIONS IN LUXURY AND FASHION: EXPLORING BRAND MESSAGE AUTHENTICITY AND REPUTATION

Zeling ZHONG, Galina KONDRATEVA, Tatiana KHVATOVA

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.28

THE IMPACT OF VIRTIAL INFLUENCER ADVERTISING ON CONSUMERS’ PARA-SOCIAL INTERACTIONS AND PURCHASE INTENTIONS; THE MEDIATION ROLE OF SOCIAL CUES AND PSYCHOLOGICAL DISTANCE

Huei-Ting Tsai, Pin-Yi Lee

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.25

UNDERSTANDING CONSUMERS’ PURCHASE INTENTIONS FOR AI-DRIVEN PRODUCTS ADVERTISED ON INSTAGRAM: A CROSS-GENERATION ANALYSIS

Mei Xuan Liew

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.16

CHEAP OR VALUABLE?! THE INTERACTION EFFECTS OF ORIGINAL PRICE AND DISCOUNT PRESENTATION ON SUBOPTIMAL FOOD PURCHASE INTENTIONS

Hsiu-Hua Chang, Long-Chuan Lu, Tzu-Chiao Kuo

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.847-848

UNCOVERING THE IMPACT OF GENDER LABELS ON CLOTHING PERCEPTIONS AND PURCHASE INTENTIONS: AN EXPERIMENTAL ONLINE SURVEY

Paula Küffner, Andreas Graefe

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.611-612

THE IMPACT OF INFLUENCER MARKETING AND INSTAGRAMMERS ON CONSUMER PURCHASE INTENTIONS AND BRAND ATTITUDE

Ricardo Godinho Bilro, Sandra Maria Correia Loureiro, Filipa Rosado Pinto, Inês Costa

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.478-479

VIRTUAL SUPERMARKET SETTING: EXPLORING ANTECEDENTS OF EMOTIONS AND PURCHASE INTENTIONS

Sandra Maria Correia Loureiro, Carolina Correia, João Guerreiro

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.468-472

FACTORS AFFECTING MILLENNIALS’ ATTITUDES AND PURCHASE INTENTIONS TOWARD LUXURY FASHION BRANDS ONLINE : THE ROLE OF NATIONAL CULTURE

Regina Burnasheva, YongGu Suh

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1141

EXPLORING MILLENNIAL CONSUMERS’ PERCEPTIONS, ATTITUDES AND PURCHASE INTENTIONS TOWARDS LUXURY FASHION WEARABLE TECHNOLOGY (SMARTWATCHES)

Marta Blazquez Cano, Bethan Alexander, Karie Fung

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.208-213

FACTORS DRIVING CONSUMER INTENTIONS TO PURCHASE AND WORD-OF-MOUTH OF FASHION PRODUCTS ON SOCIAL MEDIA SITES

Eun Joo Park, Eun Young Kim

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1712-1713

THE INFLUENCE OF DESIGN INNOVATION ATTRIBUTES ON PERCEPTIONS, ATTITUDES, AND PURCHASE INTENTIONS AMONG DESIGNERS AND CONSUMERS

Jaehee Chung, EunjuKo, Jinghe Han

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1048-1049

PERCEIVED BRAND LOCAL CONNECTEDNESS VERSUS PERCEIVED BRAND GLOBALNESS: THEIR RELATIVE IMPACT ON CONSUMERBRAND IDENTIFICATION AND PURCHASE INTENTIONS

Christina Sichtmann, Adamantios Diamantopoulos

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.940