KOREASCHOLAR

THE RESULTS OF RESEARCH TO DETERMINE THE IMPACT OF PRODUCT PACKAGING ON PURCHASING DECISIONS BY EYE TRACKING

Boldbaatar Gonchigjav, Purevsuren Boldbaatar

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.774-780

BEYOND THE TOUCH: ANALYZING THE PURCHASING BEHAVIOUR USING AUGMENTED REALITY AND ONLINE REVIEWS

Aihoor Kayoom Aleem, Sandra Maria Correia Loureiro, Jéssica Francisco Martinho

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.631-636

INVESTIGATING WHY ONLINE PURCHASING PUSH OFFLINE SALES IN THE LUXURY MARKET

Anna Claudia Pellicelli, Claudia Franze'

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1462-1467

HOW TO FOSTER WINE ONLINE PURCHASING BEHAVIOR? EMPIRICAL EVIDENCES FROM ITALY

Monica Faraoni, Riccardo Rialti, Lamberto Zollo

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1419

THE ROLE OF CULTURAL VALUES IN GREEN PURCHASING BEHAVIOUR: EMPIRICAL EVIDENCE FROM CHINESE CONSUMERS

Siyu Gong, Guanghua Sheng, Fang Xie

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.571

CUSTOMER ENGAGEMENT IN VIRTUAL TOURISM COMMUNITIES: MEDIATING CUSTOMER IDENTIFICATION AND PURCHASING BEHAVIORS

Xiaoyun Han, Lianlian Hua, Lin Hu

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.407

AN EMPIRICAL ANALYSIS OF DISCOUNTS AND MULTI-CHANNEL PURCHASING

Ushio Dazai, Yoshiyuki Okuse

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1138-1140

MODERATING EFFECTS OF BUYERS’ PURCHASING STRATEGIES ON THE RELATIONSHIP BETWEEN SUPPLIERS’ TRANSACTION SPECIFIC INVESTMENTS AND THEIR FIRM PERFORMANCE

Jeomhong Yoon, Junyean Moon

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.866-888

SHOULD ONLINE SHOPS WEAR ETHICAL LABELS? EXPLORING THE IMPACT OF ETHICAL SIGNALS ON CONSUMERS’ WILLINGNESS TO PAY AND PURCHASING INTENTION ON THE INTERNET

Delphine Colin, Fabian Schrempf

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.512

AUSTRALIAN CONSUMER DECISION-MAKING STYLES FOR PURCHASING EVERYDAY PRODUCTS

Tahmid Nayeem, Riza Casidy

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1661-1662

MONITORING NEURAL CORRELATES OF PURCHASING BEHAVIOR: AN OPTICAL BRAIN IMAGING STUDY

Yener Girisken, Murat Perit Çakır

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1305-1310

HOW MRO PURCHASING CAN SATISFY CUSTOMER NEEDS

Byeong Heon Ku

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.1164

DETERMINANTS FOR PURCHASING THE OTC(OVER THE COUNTER) DRUGS: DIFFERENCE BETWEEN THERAPY AND PREVENTIVE MEDICINE

Jiho Choi, Jae Wook Kim, Donghyun Lee

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.700-702

ANTECEDENTS OF SUBJECTIVE KNOWLEDGE DEVELOPMENT AND IMPACTS ON FIRST TIME BUYING AND RE-PURCHASING PREFERENCE HETEROGENEITY: EVIDENCE IN THE CHINESE CAR MARKET

Lixian Qian, Didier Soopramanien

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.350-351