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USER VOICE ASSISTANCE ENGAGEMENT AND ENVIRONMENTAL SUSTAINABILITY CONTENT IN THE HOSPITALITY INDUSTRY: THE MODERATION EFFECT OF CULTURAL ORIENTATION AND PURPOSE OF USE

Yu-Lun Liu, Tsunwai Wesley Yuen

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.456

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PURPOSE AS DRIVER OF SUCCESS? A PERSPECTIVE-DRIVEN ANALYSIS OF CORPORATE PURPOSE

Nadine Auhuber

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.267-271

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