KOREASCHOLAR

THE ROLES OF CURIOSITY, VISUAL COMPLEXITY, AND PERCEIVED FIT IN THE CONSUMER INTENT TO SCAN QR CODE ADS

Shintaro Okazaki, Angeles Navarro, Prokriti Mukherji, Kirk Plangger

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.711

A LONGITUDINAL APPROACH TO UTAUT MODEL FOR CONSUMER ACCEPTANCE OF QR CODE VIRTUAL STORE

Eun Young Kim, Yeo Jin Jung

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1632-1634

CUSTOMER CHANNEL MIGRATION FROM SMART KIOSK TO WHERE?

Eun Young Kim

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1175-1176