KOREASCHOLAR

A STUDY ON INTEGRATING DEEP IMAGE FEATURE MATCHING FOR HYPER-PERSONALIZED INTELLIGENT INTERIOR DESIGN AND PRODUCT RECOMMENDATION

Tsung-Yin Ou, Cheng-Chieh Hsia

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.1167-1175

THE IMPACT OF DIGITAL ASSISTANT DEVICE CHARACTERISTICS ON RECOMMENDATION ACCEPTANCE AND PRUCHASE INTENTIONS: FROM THE PERSPECTIVE OF PSYCHOLOGICAL DISTANCE AND MENTAL IMAGERY VIVIDNESS

Bingcan Li, Yasha Cao, Rukun Zhang

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1033

A STUDY ON THE DUAL-PATH IMPACT MECHANISM OF RECOMMENDATION SYSTEMS ON PURCHASE INTENTION: THE MEDIATING ROLE OF PERSONALIZED PERCEPTION AND ACCURACY PERCEPTION

Feng Li, Sitong Liu, Huanzhang Wang

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.688

UNDERSTANDING AI-POWERED INCONSISTENT RECOMMENDATION: INSIGHTS FROM fMRI STUDIES

Meiling Yin, Wenying Tan, Eun-Ju Lee

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.504-506

DOES GENERATIVE ARTIFICIAL INTELLIGENCE PROVIDE FAIR RECOMMENDATION? AN ETHNICITY PERSPECTIVE

Jennifer Yeeshan Chang, Whitney Estanita Vernes, Weizheng Zhang

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.238-240

THE EFFECTS OF AI’S RECOMMENDATION ON USER’S WILLINGNESS TO DESIGN WITHIN THE USER DESIGN COMMUNITY

Ruping Liu, Hao Zhang

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.2-3

DETERMINANT AND CONSEQUENCES OF IMMERSION AND MODERATING EFFECT OF RECOMMENDER TYPE ON PRODUCT RECOMMENDATION IN ONLINE VIDEO STREAMING SERVICE

Jongwan Cho, Subin Im

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.859-861

PERSONALIZED OR NOT: THE EFFECT OF AWARENESS OF INFORMATION BLINDNESS ON ONLINE SHOPPING RECOMMENDATION

Xiaoyan Luo, Lisa C. Wan

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.181-182

TWEETING TO THE WORLD OR ENJOYING THE MOMENT? THE EFFECTS OF SOCIALMEDIA ENGAGEMENT ON RECALL AND RECOMMENDATION OF A SERVICE

Adrian Palmer, Xia Zhu, Melisa Mete

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1602

ZOOM-IN, ZOOM-OUT: THE CONGRUENCE EFFECT BETWEEN DYNAMIC DISTANCE AND GEOGRAPHIC DISTANCE ON TRAVEL DESTINATION RECOMMENDATION

Kacy Kim, Qian Xu, Sukki Yoon

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.802

THE ASYMMETRIC EFFECTS OF ATTITUDE TOWARD THE BRAND (SYMBOLIC vs. FUNCTIONAL) UPON RECOMMENDATION SYSTEM (ARTIFICIAL INTELLIGENCE vs. HUMAN)

Kiwan Park, Yaeri Kim, Seojin Stacey Lee

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.132-133