KOREASCHOLAR

ALGORITHMIC BIAS PERSONALIZATION IN AI RECOMMENDATIONS: HOW CUSTOMIZABLE FAIRNESS SHAPES CONSUMER TRUST AND BEHAVIOR

Xiang Wang, Joonheui Bae, Sunghun Bae, Kunlun Xue

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1059

REDUCING CONSUMER REGRET IN VIRTUAL REALITY SHOPPING: THE IMPACT OF ENJOYMENT AND AI VS. HUMAN RECOMMENDATIONS

Sumin Kim, Hongwei He, Nan Liu

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1014

ADDING LARGE LANGUAGE MODELS FOR BETTER PERSONALIZATION OF FASHION ONLINE RETAIL RECOMMENDATIONS

Roberio Santos, Eirini Bazaki, Vanissa Wanick, Evandro de Barros Costa, José Antão Beltrão Moura

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.683-687

ADDING LARGE LANGUAGE MODELS FOR BETTER PERSONALIZATION OF FASHION ONLINE RETAIL RECOMMENDATIONS

Roberio Santos, José Antão Beltrão Moura, Evandro Costa, Eirini Bazaki, Vanissa Wanick

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.632-636

TEXT AND IMAGE-BASED RECOMMENDATIONS: PERSONALIZATION OF MULTIMEDIA AND ADVERTISEMENTS USING MACHINE LEARNING

Jin-A Choi, Kiho Lim

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.232

BARRIERS TO BEHAVIOR CHANGE AND RECOMMENDATIONS: A CASE STUDY OF IVORY PRODUCT CONSUMPTION IN CHINA

Ge Xiao, Hyeryeon Lee, Woojun Lee

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.276-280

RELIGIOSITY AND DISPOSAL OF LUXURY PRODUCTS: PSYCHOLOGICAL INFLUENCERS AND RECOMMENDATIONS FOR PROMOTING SUSTAINABLE DISPOSAL ON SOCIAL MEDIA

Elizabeth Minton, Stephanie Geiger-Oneto

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.16

THE EFFECTS OF EXTERNAL RECOMMENDATIONS ON CONSUMERS' PURCHASE DECISION IN A MULTICHANNEL SERVICE CONTEXT

Carlos Flavian, Raquel Gurrea, Carlos Orus

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.718-731