KOREASCHOLAR

WHAT CAN I EXPECT FROM THIS BRAND? DEVELOPMENT AND VALIDATION OF A CONSUMER-BRAND RELATIONSHIP NORMS SCALE

David Bourdin, Katerina Makri, Georgios Halkias

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.993

THE RELATIONSHIP BETWEEN COVID-19 ANXIETY AND TOURISM MOTIVATIONS: EXPLORING THE MEDIATING EFFECT OF VOLUNTARY SIMPLICITY AND THE MODERATING EFFECT OF RESILIENCE

Theeranuch Pusaksrikit, Nuttapol Assarut

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.964-968

EXAMINING THE RELATIONSHIP BETWEEN SPORTS COMMENTARY AND ONLILNE STREAMINING VIEWERSHIP RATINGS: EVIDENCE FROM THE FIFA WORLD CUP QATAR 2022

Jongho Kim, Hansol Kim, Kihan Kim

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.954

VOTING WITH YOUR WALLET: ON THE RELATIONSHIP BETWEEN POLITICAL IDEOLOGY AND GLOBAL BRAND PERFORMANCE

Timo Mandler, Burcu Sezen, Andres Alberto Barrios Fajardo, Jieke Chen

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.940

‘FEELING UNBALANCED’? INVESTIGATING THE RELATIONSHIP BETWEEN BURNOUT, PROCRASTINATION AND PERCEIVED HEALTH ON WELLBEING AMONG MIDLIFE WOMEN

Foula Kopanidis, Mike Reid

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.729-730

UNCOVERING THE RESEARCH ON THE ARTIFICIAL INTELLIGENCE-HUMAN RELATIONSHIP

Aoqiao Zhang, Sandra Maria Correia Loureiro, João Marques Guerreiro

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.699-704

CANCELLED: INFLUENCERS, CONSUMERS AND THE END OF A PARASOCIAL RELATIONSHIP

Rhonwyn K. Vaudrey

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.677-682

‘FEELING UNBALANCED’? INVESTIGATING THE RELATIONSHIP BETWEEN BURNOUT, PROCRASTINATION AND PERCEIVED HEALTH ON WELLBEING AMONG MIDLIFE WOMEN

Foula Kopanidis, Mike Reid

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.650

THE EFFECT OF INFLUENCER AUTHENTICITY AND PARASOCIAL RELATIONSHIP ON PURCHASE INTENTION IN SOCIAL NETWORKING

Min-Sook Park, Yong Ju, Kyung Hoon Kim

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.599

BUILDING CONSUMER-BRAND RELATIONSHIP ON SOCIAL MEDIA

Hua Chang, Lingling Zhang, Lei Song, Yan Meng

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.487

HUMAN VS. VIRTUAL INFLUENCERS: EXPLAINING THE EFFECTIVENESS OF DIFFERENT TYPES OF INFLUENCERS THROUGH THE LENS OF UNCANNY VALLEY AND PARASOCIAL RELATIONSHIP

Minjin Rheu, Eunsin Joo, Jing Yang

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.353-359

RELATIONSHIP MARKETING IN P2P SHARING ACCOMMODATION: A QUALITATIVE STUDY ABOUT AIRBNB

Beatriz Casais, Mariana Sarmento, Juliana Fernandes

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.314

PARASOCIAL RELATIONSHIP, IDENTIFICATION AND INTENTION TO SUBSCRIBE AND DONATE LIVE-STREAMERS: A PERSPECTIVE OF SOCIAL MOTIVATIONAL MODEL

Ching-Lun Chen, Annie Pei-I Yu, Hee Jung Park

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.286-291

UNFOLDING THE RELATIONSHIP-BUILDING POTENTIAL OF BRAND CHATBOTS FOR SERVICE BUSINESSES

Jhih-Syuan (Elaine) Lin

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.117

INVESTIGATING THE MAIN AND INTERACTION EFFECTS OF CUSTOMER RELATIONSHIP TERMINATION AND CUSTOMER INVOLVEMENT ON THE NEW PRODUCT DEVELOPMENT OUTCOME

Mai Uno, Yuko Yamashita, Kyoko Fukukawa

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.102-106

ANALYSING THE INFLUENCE OF EMOJIS ON CONSUMERS’ RELATIONSHIP PERCEPTION AND PURCHASE INTENTION

Tiantian Wang, K. Nadia Papamichail, Sahar Karimi

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.29

RELATIONSHIP BETWEEN CONSUMER ATTITUDE AND WELL-BEING IN VEGAN FASHION

Jiah Yang, Sanghoon Lee, Eunju Ko

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.1485

HOW TIME MODERATES THE RELATIONSHIP BETWEEN BIG DATA ANALYTICS USE AND COMPANY PERFORMANCE

Hallikainen Heli, Laukkanen Tommi

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.1355

CUSTOMER PARTICIPATION AND THE ROLE OF RELATIONSHIP LENGTH

Chung-Yu Wang

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1335-1345

WHEN CAN A TECHNOLOGY-BASED SALESPERSON REPLACE A HUMAN: THE ROLE OF RELATIONSHIP LIFECYCLE

Woojung Chang

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.1278