KOREASCHOLAR

THE DRIVING FACTORS OF THE RELATIONSHIP OF PARASOCIAL INTERACTION IN SNS ENVIRONMENT AND ITS IMPACT ON CUSTOMER EQUITY

Chunlin Yuan, Kyung Hoon Kim, Juran Kim, Xiaolei Yu, Yanan Yan

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.131

RESEARCH ON THE RELATIONSHIP AMONG E-WOM, CONSUMER ETHNOCENTRISM, BRAND EQUITY AND PURCHASE INTENTION

Yang Sun, Shenghui Wang, Xianfang Xue

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1097-1098

A RESEARCH ON THE RELATIONSHIP AMONG SUSTAINABLE MARKETING, CUSTOMER EQUITY DRIVERS AND CLV

Yang Sun, Kyung Hoon Kim, Tony C. Garrett

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.387-389

EFFECTS OF PARASOCIAL RELATIONSHIP ON CUSTOMER EQUITY IN THE SOCIAL MEDIA CONTEXT

Chun Lin Yuan, Juran Kim, Kyung Hoon Kim, Pekka Mattila

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1192-1197