KOREASCHOLAR

RELATIONSHIP MARKETING IN P2P SHARING ACCOMMODATION: A QUALITATIVE STUDY ABOUT AIRBNB

Beatriz Casais, Mariana Sarmento, Juliana Fernandes

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.314

THE ROLE OF VIRTUAL REALITY AND ARTIFICIAL INTELLIGENCE IN MARKETING RELATIONSHIP COMMUNICATIONS

Mó nica Ferreira, Sandra Maria Correia Loureiro, Hé lia Pereira

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.981-983

ON RELATIONSHIP VALUE IN INTERNATIONAL MARKETING CHANNELS

Dionysis Skarmeas, Paraskevas Argouslidis, Flora Kokkinaki, Alexis Mavrommatis, Ana Lisboa

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1330

THE PRACTICE OF RELATIONSHIP MARKETING STRATEGIES

ABM Shahiudl Islam

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.392-402

A RESEARCH ON THE RELATIONSHIP AMONG SUSTAINABLE MARKETING, CUSTOMER EQUITY DRIVERS AND CLV

Yang Sun, Kyung Hoon Kim, Tony C. Garrett

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.387-389

HOW RELATIONSHIP MARKETING AND INTELLIGENCE CAN BE REINFORCED BY THE ELABORATION LIKELIHOOD MODEL TO PROTECT A LUXURY BRAND

Yang-Im Lee, Peter R.J. Trim, Birkbeck

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.169-172

CUSTOMER PERCEPTIONS OF RELATIONSHIP MARKETING ORIENTATION: A COMPARATIVE STUDY BETWEEN PUBLIC AND PRIVATE COMMERCIAL BANKS IN SRI LANKA

Dhanushanthini Yoganathan, Charles Jebarajakirthy

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.216-228

WHEN DOES CHINESE RELATIONSHIP CULTURE OF GUANXI WORK BETTER THAN RELATIONSHIP MARKETING? CASE OF FOREIGN-INVESTED ENTERPRISES IN THE CHINESE BUSINESS TO BUSINESS MARKET

Xina Yuan, Sang Yong Kim, Tae Ho Song

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.153-179