KOREASCHOLAR

MEASURING B-TO-B SERVICE QUALITY AND RELATIONSHIP PERFORMANCE: SCALE DEVELOPMENT AND MODEL TESTING

Sang-Lin Han, Seong Ho Lee

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1082-1084

THE RELATIONSHIP BETWEEN PERCEIVED SERVICE QUALITY, SATISFACTION AND REPURCAHSE INTENTION IN CHINA’S BED AND BREAKFAST INDUSTRY

Fei Wang, Henry Tsai, Ivan Wen, Alan Wong

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.637

THE RELATIONSHIP BETWEEN LOW QUALITY PRODUCT AND CONSUMER CHOICE

Qianhui Shen, Yang Sun

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.34-35

IN-FLIGHT ATTRIBUTES AND MINDFUL PASSENGERS: QUALITATIVE COMPARATIVE ANALYSIS (QCA) OF RELATIONSHIP QUALITY AND BEHAVIOURAL INTENTIONS CONFIGURATIONS

Sandra Maria Correia Loureiro

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1032-1033

WILL STRONG RETAILERS ACQUIRE BETTER PROCUMENT PERFORMANCE?: ANALYSIS BASED ON THE MEDIATING EFFECT OF THE QUALITY OF RETAILER-SUPPLIER RELATIONSHIP

Wenchao Liu, Rupan Sun, Xin Xin, Lihui Sun

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.206-210

ROLE OF SERVICE QUALITY IN B-TO-B RELATIONSHIP PERFORMANCE: SCALE DEVELOPMENT AND B-SERVQUAL MODEL

Sang-Lin Han, Seong Ho Lee

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.149

ROLE OF SERVICE QUALITY IN B2B RELATIONSHIP PERFORMANCE: SCALE DEVELOPMENT AND B-SERVQUAL MODEL

Sang-Lin Han, Seong-Ho Lee

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1763-1764

MARKETING APPROACH FOR EXISTING CUSTOMER IN B2B

Jaesu Kim, Kyung Hoon Kim

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.680