KOREASCHOLAR

CONVERSATIONAL MARKETING: THE CHALLENGE OF AN AUTHENTIC DIALOGUE WITH CUSTOMERS AND OTHER STAKEHOLDERS – OUTLINE OF A RESEARCH FRAMEWORK

Klaus-Peter Wiedmann

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.998-999

FASHION AI AND CONSUMER EXPERIENCE: RESEARCH FRAMEWORK AND RESEARCH AGENDA

Neulonbit Oh, Eunju Ko

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.231

EXPLORING THE CONCEPT OF BEAUTY IN CONSUMER RESEARCH: A MULTIDISCIPLINARY FRAMEWORK & RESEARCH AGENDA

Marina Leban, Benjamin Voyer

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.707

AN EMPIRICAL EXAMINATION OF THE ECOLOGICAL AND COGNITIVE ACTIVE COMMUTING FRAMEWORK: A SOCIAL MARKETING FORMATIVE RESEARCH STUDY

Bo Pang, Sharyn Rundle-Thiele, Krzysztof Kubacki

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.108