KOREASCHOLAR

AI PERSONALIZATION IN MARKETING AS KEY FACTOR OF CUSTOMER SATISFACTION IN BRICS RETAIL

Elena Sharko, Vera Rebiazina, Eduard Tunkevichus

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1065

EXPLORING BRAND IMAGE ROBOTS IN SHAPING RETAIL BRAND EQUITY: A CROSS-CULTURAL PERSPECTIVE

Junyue Mao, Eunju Ko, Minjung Cho

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1054

HOW GENERATIVE AI SERVICES PERSUADE CUSTOMERS IN HIGH END RETAIL FINANCIAL PRODUCTS

Yun Ho Park, Kyung Hoon Kim

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1037

THE ROLE OF DIGITAL ENGAGEMENT IN OMNICHANNEL FASHION RETAIL: THE IMPACT OF SUSTAINABLE INTEGRATED MARKETING COMMUNICATIONS ON BRAND LOYALTY

Anita Nanda, Vera Butkouskaya

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.739

THE IMPACT OF VR SPATIAL DESIGN ON CONSUMER ENGAGEMENT AND INTENTION OF USE IN RETAIL ENVIRONMENTS

Chieh-Ju Lee, Shan-Ying Shih, Chuo-Pong Lo

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.737

DIGITAL VULNERABILITY BY DESIGN: AI-DRIVEN RETAIL PLATFORMS AND THE CULTIVATION OF CONSUMER (SUB)CONSCIOUS DEPENDENCE

Trathep Vanabriksha, Joel Lo Ribeiro, Kirk Plangger

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.722

ADDING LARGE LANGUAGE MODELS FOR BETTER PERSONALIZATION OF FASHION ONLINE RETAIL RECOMMENDATIONS

Roberio Santos, Eirini Bazaki, Vanissa Wanick, Evandro de Barros Costa, José Antão Beltrão Moura

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.683-687

ADDING LARGE LANGUAGE MODELS FOR BETTER PERSONALIZATION OF FASHION ONLINE RETAIL RECOMMENDATIONS

Roberio Santos, José Antão Beltrão Moura, Evandro Costa, Eirini Bazaki, Vanissa Wanick

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.632-636

AVATAR AS SITUATIONAL SELVES: EFFECTS ON CONSUMER BEHAVIOR IN VIRTUAL RETAIL CONTEXTS

Sakshi Korde, Satadruta Mookherjee, Fiona Schweitzer

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.313

IMMERSIVE RETAIL: EXPLORING THE IMPACT OF VIRTUAL REALITY ON THE SHOPPING EXPERIENCE

Shan-Ying Shih, Chieh-Ju Lee, Tun-Min (Catherine) Jai

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.177

CONSUMER CHOICE OF RETAIL FORMAT IN THE OMNI-CHANNEL ERA: A TIME-OF-DAY PERSPECTIVE

Shinichiro Hata, Akira Shimizu

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.32-33

COMMUNICATING SUSTAINABILITY TO CHILDREN: AN EXPLORATORY STUDY ON SHARING SUSTAINABILITY THROUGH FASHION RETAIL THIRD PLACES

Rocío Elizaga, Bethan Alexander, Teresa Sadaba

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.897-902

EXTRACTING OFFLINE RETAIL SHOPPING PATTERNS: OLLABORATIVE FILTERING WITH RESTRICTED BOLTZMANN MACHINES

Myounggu Lee, Jihoon Cho, Youngju Kim, Hye-Jin Kim

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.888-892

THE IMPORTANCE OF RETAIL BRAND COMMUNITY: CONSIDERATION FROM BRAND COMMUNITY AND SOCIAL IDENTITY THEORY

Tetsuma Emmaru

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.849

CONVERGENCE AND DIVERGENCE BETWEEN CONSUMERS' NEEDS AND BRANDS' OFFERS IN LUXURY RETAIL POST COVID ERA

Michel Phan, Klaus Heine

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.804-805

CUSTOMER WELL-BEING ON ELECTRONIC SHELF LABEL (ESL) SMART RETAIL ACROSS GENERATIONS

Nila Windasari, Fitri Aprilianty, Darren Jonathan Ovani

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.512

THE FILIPINO “DESERVE KO ‘TO” MINDSET AS A FORM OF SELF-REGULATION AND THE MODERATING ROLE OF PRICE PERCEPTION ON ONLINE RETAIL THERAPY

Marlo Novino, Joliber Caminong, Rosalinda Andres

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.461

DIGITAL DROP RETAIL MODEL: HOW IT AFFECTS CONSUMERS’ RELATIONSHIP WITH LUXURY FASHION BRANDS

Qianhui Rao, Eunju Ko, Heeju Chae

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.695-696

CUSTOMER RESPONSES TO A FRONTLINE SERVICE ROBOT IN A RETAIL SERVICES CONTEXT

Amelia, Christine Mathies, Paul G. Patterson

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.618

STRATEGIC INNOVATION IN THE AUSTRALIAN RETAIL SECTOR - A NEW APPROACH FOR ENHANCING THE CUSTOMER EXPERIENCE

Dr Barbara Gligorijevic

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.9-16