THE TICKING CLOCK: HOW TIME-OF-DAY AFFECTS THE HELPFULNESS OF REVIEW
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.499
THE DRIVERS OF REVIEW HELPFULNESS AND REVIEW UNHELPFULNESS
Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.824
THE EFFECTS OF FLUENCY AND FRAMING ON PERCEIVED REVIEW HELPFULNESS
Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.732-736