KOREASCHOLAR

BACKLASH AGAINST ACTIVISM IN REWARD-BASED CROWDFUNDING CAMPAIGNS

Alex Yao Yao, Erlinde Cornelis, Mujtaba Ahsan

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.1352-1356

REWARD “BOTH”: THE ROLE OF REFERRAL REWARD DISTRIBUTION PATTERN ON REFERRAL BEHAVIOR

Alisha Dhal, Shankha Basu

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.519

CELEBRITY-ENDORSED SNS ADVERTISING ACTIVATES ENGAGEMENT INTENTION, REWARD CIRCUITRY AND VISUAL ATTENTION IN CONSUMER BRAIN

Jing Zhang, Eun-Ju Lee

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.1056