KOREASCHOLAR

HOW HUMAN-ROBOT TEAMS (VS. ALL-HUMAN TEAMS) ENHANCE CUSTOMER COOPERATION WITH SERVICE PROVIDERS: THE ROLE OF RELATIVE POWER PERCEPTIONS

An Sheng, Sungwoo Choi

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1103

EXPLORING HUMANLIKE ROBOT DESIGN AND USAGE INTENTIONS

Sung Hun Bae, Erin Cho

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1096

THE DIFFERENT EFFECT OF PHYSICAL AND VIRTUAL SOCIAL ROBOT ON USE BEHAVIOR

Joonheui Bae, Erin Cho, Minjung Cho, Sung Hun Kevin Bae, Mark Lee

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1095

UNDERSTANDING SERVICE ROBOT RECOVERY AND USER REACTIONS

Minjung Cho, Joonheui Bae, Sung Hun Kevin Bae

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1084

TRANSFORMING HOSPITALITY: THE IMPACT OF SERVICE ROBOT INTEGRATION ON CUSTOMER EXPERIENCE AND ORGANIZATIONAL BRAND REPUTATION

Natalia De Mena-Fernandez De Larrea, Maria Elena Aramendia-Muneta, Maria Pilar Martinez-Ruiz

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1031

TOO CLOSE, TOO SOON: HOW PERSONALIZATION AMPLIFIES SOCIAL ETIQUETTE IN HUMAN-ROBOT INTERACTION

Yuhosua Ryoo, Woojin Kim, Mark Y. Yim, Lily Jedneak, Ben Spratt, Joey Grillo, Marykate O'Brien

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.554

THE UNCANNY VALLEY EFFECT IN ANTHROPOMORPHIC AI ROBOT DESIGN: THE IMPACT OF MULTISENSORY INTERACTION AND USAGE SCENARIOS

Yunhao Yang, Jing Zhang

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.434

DO CUSTOMERS MAKE SELF-SERVING ATTRIBUTION FOR ROBOT-DELIVERED SERVICES? THE ROLE OF ANTHROPOMORPHISM AND TECHNOLOGY AUTONOMY

Chia-Yi Chen

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.383

FOSTERING HUMAN-ROBOT HARMONY: AN EXPLORATION OF PROSOCIAL BEHAVIOR TOWARDS HOTEL SERVICE ROBOTS

Zhongyuan Zhou, Xiang (Robert) Li

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.376-377

HOW HUMOR IS BETTER? THE IMPACT OF HUMOROUS LANGUAGE STYLE OF SOCIAL ROBOT ON USER SOCIAL REACTION

Kunyan Wang, Lin Fang, Jiaoju Ge, Guoxin Li

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.311-312

ENJOYING FREE TASTING! THE IMPACT OF SERVICE ROBOT ON INCREASING CONSUMER’S FREE TRIAL ACCEPTANCE

Zhaohan Xie, Yining Yu, You Wu

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.310

"HAVE YOU ENJOYED A MEAL SERVED BY A ROBOT?" - CONSUMERS' RESISTANCE TO THE USE OF ROBOTICS AND SERVICE AUTOMATION IN RESTAURANTS

Joanna Santiago, Flávio Tiago, Teresa Borges-Tiago

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.1062

SERVICE ROBOT IN TOURISM AND HOSPITALITY SERVICES: ARE TECHNOLOGIES DRIVING A LONELINESS PARADOX?

Min Yan, Qionglei Yu

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.1022

THE EFFECT OF AI ROBOT CHARACTERISTICS ON AI ROBOT ADOPTION

Kyusung Hwang, Dongyoup Kim, Eunkyung Lee, Yeosun Yoon

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.692

SERVICE TYPE AND CUSTOMER PRIVACY CONCERNS AFFECT ROBOT ADOPTION INTENTIONS

Qi Yao, Chao Hu, Wenkai Zhou

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.629-630

FACTOR THEORETICAL FRAMEWORK OF CUSTOMERS’ MINDSET ABOUT COFFEE VALUE IN COMPARISON: ROBOT versus BARISTA

Jaehun Kim, Jong-Kuk Shin, Alina Kim

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.336-340

SERVICE ROBOT DESIGNS AND CONSUMER ATTITUDES: A FSQCA PERSPECTIVE

Hector González, Yang Sun

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.331-335

UNDERSTANDING THE EFFECTS OF ROBOT ANTHROPOMORPHISM ON CONSUMER CO-CREATION AND WELLBEING

Amy Wong, Jimmy Wong

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.324

THE IMPACT OF EMPLOYEE-SERVICE ROBOT INTERDEPENDENCE ON CONSUMER SATISFACTION

Keli Li, Guoxin Li

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.224-228

ROBOT ON THE ROAD: CAN CONSUMER ACCEPTS LAST-MILE DELIVERY ROBOT FOR PARCEL RECEIVING?

Xin-Jean Lim, Jun-Hwa Cheah

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.1