KOREASCHOLAR

ENTERTAINMENT VS. INFORMATION: INVESTIGATING GUEST ENGAGEMENT AND INTERACTION PATTERNS WITH HOTEL ROBOTS

Adil Masud Aman, Fei Hao, Jingxian Liu

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.158

UNFAIR OR FAIR? THE ROLE OF SERVICE ROBOTS IN CUSTOMER FAIRNESS PERCEPTIONS

Jingyu Liu, Yibei Li

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.32-33

“DO AS I SAY”: TOWARD AN UNDERSTANDING OF HOW SERVICE ROBOTS SHAPE CUSTOMER COMPLIANCE

Qingxuan Zhang, Liliana Bove, Daiane Scaraboto

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.842-843

HOW SOCIAL ROBOTS ENHANCE MY WELL-BEING IN THE HOSPITALITY INDUSTRY

Ana Filipa Rodrigues, Sandra Maria Correia Loureiro, João Marques Guerreiro

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.637-639

SEX ROBOTS AND GENDER RELATIONS: MARKETING HOSPITALITY SERVICES IN THE FUTURE ECONOMY

Craig Webster, Anna Farmaki

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.443-444

THE INFLUENCES OF COOLNESS AND AFFINITY OF SERVICE ROBOTS ON CUSTOMERS’ BEHAVIORAL INTENTIONS

Sue-Ting Chang, Sheng-Hshiung Tsaur, Chu-Cheng Chang, Tien-Cheng Han

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.173

PARTNER OR OPPONENTS? HOW MINDSET SHAPES CONSUMERS’ ATTITUDE TOWARD ANTHROPOMORPHIC ARTIFICIAL INTELLIGENCE SERVICE ROBOTS

Bing Han, Xun Deng, Hua Fan

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.120

AUTONOMOUS CONSUMPTION:ROBOTS IN HOSPITALITY AND TOURISM SERVICE

Jingyu Liu, Yibei Li, Lingxu Zhou

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.115

SMART WELLNESS ROBOTS: HOW SERVICE ROBOTS AFFECT CONSUMER WELL-BEING

Sandra Loureiro, João Guerreiro

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.107-108

SERVICE ROBOTS IN HOSPITALITY FIRMS? APPLICATION OF THE ROBOT IMPLICIT ASSOCIATION TEST (RIAT)

Kwang Ho Lee, Chih-Lun Yen, Choongbeom Choi

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.966-970

INVESTIGATING CUSTOMER-SERVICE ROBOTS INTERACTIONS IN EMBARRASSING SERVICE ENCOUNTERS

Valentina Pitardi, Jochen Wirtz

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.826-827

FRONTLINE ROBOTS: EXPLORING THE ANTECEDENTS OF CUSTOMERS’ INTENTION TO REVISIT

Daniel Belanche, Luis V. Casaló, Carlos Flaviá n, Jeroen Schepers

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.824-825