KOREASCHOLAR

INSIGHTS ON CONTEMPORARY MARKETING PRACTICES (CMP) IN RUSSIA: EVIDENCE FROM EMPIRICAL RESEARCH

Vera Rebiazina, Olga Tretyak

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1036-1046

BRAND POPULARITY AS AN ADVERTISING CUE AFFECTING CONSUMER EVALUATION ON SUSTAINABLE BRAND - A CROSS - CULTURAL COMPARISON OF CONSUMER DECISION MAKING STYLE OF KOREA, CHINA, AND RUSSIA -

Haesung Whang, Ting Zhang, Eunju Ko, Ik Choi

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.923-927

BRAND MANAGEMENT IN SMALL- AND MEDIUM-SIZED FIRMS PERSPECTIVES FROM RUSSIA AND GERMANY

Irina Trushnikova, Wolfgang Fritz

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.825-829