KOREASCHOLAR

CUSTOMER ORIENTATION IN THE RUSSIAN MARKET: CHALLENGING EXISTING CONCEPTS AND MEASUREMENT MODELS

Vera Rebiazina, Maria Smirnova

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.951-959

INNOVATIVE BUSINESS MODELS AND SUSTAINABILITY ENTREPRENEURSHIP: CASE OF THE RUSSIAN ECOPRENEURIAL FIRMS

Tatiana Ershova,, Elena Gafforova

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.938-940

USE OF GAMIFICATION TOOLS: SHIFTING CUSTOMER ENGAGEMENT PRACTICIES OF RUSSIAN COMPANIES

Alena I. Morozova, Aleksandr G. Rozhkov

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.935

COMPARATIVE ANALYSIS OF RUSSIAN AND GLOBAL MARKETING MODELS ON THE RUSSIAN MARKET

Oksana Yuldasheva, Julia Solovjova, Gleb Khalikov, Marko Mäki

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.578-583

PATTERNS IN MARKETING PRACTICES OF RUSSIAN COMPANIES ACROSS FOUR FINANCIAL GROUPS

A.Grigoriev, Darya Lagutaeva, Olga Tretyak

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.474-479

ANTIMONOPOLY CONDUCT REMEDIES AND MARKETING DECISIONS OF DOMINANT COMPANIES IN NON-REGULATED INDUSTRIES: RUSSIAN EXPERIENCE

Tatiana Radchenko, Svetlana Avdasheva

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1788-1797

VALUE CO-CREATION AND CUSTOMER INVOLVEMENT: EMPIRICAL ANALYSIS FROM RUSSIAN PERSPECTIVES

Marina Doroshenko

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1768-1769

MEASURING CUSTOMER ORIENTATION IN RUSSIAN MARKET: RESULTS OF EMPIRICAL RESEARCH

Alexander Rozhkov, Maria Smirnova, Vera Rebiazina

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1132-1142