KOREASCHOLAR

BRIDGING STRATEGY EXECUTION: A GROWTH MAPPING FRAMEWORK FOR SME MARKETING AGILITY THROUGH BIG DATA ANALYTICS

William Walczak, Eric Li

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.655

RETHINKING SME INTERNATIONALISATION: A FRAMEWORK FOR FOOD AND DRINK BUSINESSES

Robert Bowen

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.140-143