KOREASCHOLAR

CRAFTING EXCELLENCE: HMODA GROUP STRATEGIC SUPPORT FOR LUXURY FASHION SMES

Marta Giovannetti, Elena Cedrola, Alberto Zanutto

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.907

OPPORTUNITIES AND CHALLENGES OF PROGRAMMATIC ADVERTISING: INSIGHTS FROM GERMAN SMEs

Marius Ian Yul Horstick, Anna Zarkada

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.769

EFFECTIVE B2B MARKETING STRATEGIES FOR RESOURCE-CONSTRAINED SMES: INSIGHTS FROM JPI HEALTHCARE IN KOREA

Jinwon Kim, Erin Cho

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.334-349

ORGANIZATIONAL LEARNING AND ITS CONSEQUENCES ON INTERNATIONAL BUSINESS VENTURE PERFORMANCE: EVIDENCE FROM EMERGING MARKET INDUSTRIAL SMES

Evangelia Katsikea, Marios Theodosiou, Oluyomi Alarape, Christophe Rethore

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.202-203

ENVISIONING DIGITAL AND SMART TRANSFORMATION IN TOURISM-RELATED SMEs THROUGH A LATENT CLASS SEGMENTATION. A PERSPECTIVE FROM EUROPE AND THE UNITED STATES

Estrella Díaz, Rocío Carranza, Carlos Sánchez-Camacho, Águeda Esteban, David Martín-Consuegra

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.116

WOMEN-OWNED SMES: THE ROLE OF MARKETING STRATEGY IN COVID-19 PANDEMIC

Wawan Dhewanto, Vania Nur Rizqi, Fera Yunita, Salma Azzahra, Sulistia Suwondo

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.919-923

TRANSLATING NEW PRODUCT DEVELOPMENT-LEVEL IMPROVISATION-BASED LEARNING INTO STRATEGY IN SMEs

Artemis Tonikidou, Anne Souchon, Kyriakos Kyriakopoulos, Paul Hughes, Belinda Dewsnap, Mathew Hughes

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.300-305

THE MEDIATING ROLE OF ABSORPTIVE CAPACITY ON THE STRATEGIC ORIENTATION — PRODUCT INNOVATIVENESS LINK IN CHINESE B2B SMES

Fenfang Lin, Matti Jaakkola, Wai-sum Siu, Jake Ansell

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.924-925

ACTING GLOBALLY TO SURVIVE LOCALLY: HOW FINNISH MICROBREWERIES LEVERAGE REGULATORY DIFFERENCES ACROSS NATIONS TO COPE WITH DISCRIMINATORY LOCAL POLICY

Alexei Gloukhovtsev, John W. Schouten, Pekka Mattila

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.340-343

THE COMPLEMENTARY EFFECT OF EXPORT MARKET ORIENTATION AND ENTREPRENEURIAL ORIENTATION ON THE INTERNATIONAL PERFORMANCE OF SMEs

Florin Sabin Foltean, Emöke–Szidonia Feder

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.2070-2079