KOREASCHOLAR

DIGITAL LEADERSHIP FOR FRONTLINE EMPLOYEE’S SNS PROMOTIONS

Norio Imai

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.122

A STUDY ON THE DEVELOPMENT OF THE SCALE FOR SNS ACTIVITIES AS A LEISURE: FOCUSED ON INSTAGRAM

Heeju Chae, Taehee Lee, Jihyo Kim, Sijun Sung

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1189-1191

CELEBRITY-ENDORSED SNS ADVERTISING ACTIVATES ENGAGEMENT INTENTION, REWARD CIRCUITRY AND VISUAL ATTENTION IN CONSUMER BRAIN

Jing Zhang, Eun-Ju Lee

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.1056

THE EFFECTS OF PARASOCIAL RELATIONSHIP ON PURCHASE INTENTION IN THE SOCIAL MEDIA

Min-Sook Park, Jong-Kuk Shin, MinKyung Moon, JaeHun Kim

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.579-580

DOES PHOTO SHARING VIA SNS REDUCE OR ENHANCE TRAVEL ENGAGEMENT AND ENJOYMENT?

Akinori Ono, Ryosuke Shimizu, Yongyi Wang

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.797

ANALYSIS OF SNS ACTIVITY AS LEISURE CONSUMPTION - FOCUSED ON THE SNS MARKET ACTIVITY OF WOMEN CONSUMERS OF THE TWENTIES TO THIRTIES

Heejin Park, Sunguk Choi, Heeju Chae

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.431-432

THE DRIVING FACTORS OF THE RELATIONSHIP OF PARASOCIAL INTERACTION IN SNS ENVIRONMENT AND ITS IMPACT ON CUSTOMER EQUITY

Chunlin Yuan, Kyung Hoon Kim, Juran Kim, Xiaolei Yu, Yanan Yan

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.131

A STUDY ON ADVERTISING EFFECT OF HASHTAG IN SNS ADVERTISING: FOCUSING ON SPA BRANDS

Jiye Shin, Eunju Ko, Heeju Chae, Teona Gogichaishvili

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.954-955

HOW TO IMPROVE COMMUNICATION QUALITY IN SNS

Kyounghee Chu, Doo-Hee Lee, Grace Yeunhe Kim, Ji Yoon Kim

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.766

THE INFLUENCE OF INFORMATION SOURCE CHARACTERISTICS OF SNS ON ONLINE CSR eWOM ACCEPTANCE AND ATTITUDES TO THE COMPANY

Hyijae Song, Ha Youn Kim, Yuri Lee

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.365-370

BRAND EXPERIENCE, BRAND TRUST AND CUSTOMER EQUITY IN SNS : A COMPARATIVE STUDY ON NATIONALITY AND BRAND

Xiaolei Yu, Kyung Hoon Kim

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.2157

RESEARCH ON DECISION-MAKING THEORY TO ESTIMATE THE EFFECTS OF SNS ON A RESEARCH

Akira Shimizu

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1654-1657