KOREASCHOLAR

FLAGSHIP STORE STRATEGY FOR BRAND BUILDING — COMPARISON BETWEEN LUXURY BRANDS AND SPA BRANDS —

Shin’ya Nagasawa, Norihiro Suganami

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.500-513

A STUDY ON ADVERTISING EFFECT OF HASHTAG IN SNS ADVERTISING: FOCUSING ON SPA BRANDS

Jiye Shin, Eunju Ko, Heeju Chae, Teona Gogichaishvili

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.954-955

THE EFFECTS OF SPA BRAND EXPERIENCE AND STORE EXPERIENCE ON CUSTOMER EQUITY

Min-Sook Park, Jong-Kuk Shin, Mi-Ri Kim

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1592-1603

WHO IS THE MORE INFLUENTIAL DECISION-MAKER? SPA TRAVEL IN BALI AIMING AT TAIWANESE AND MAINLAND CHINESE COUPLE TOURISTS

Wen-Yu Chen, Chia-Yuan Hsu, Magdalena Samidjen

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1177-1180

THE EFFECTS OF SPA BRAND EXPERIENCE AND STORE EXPERIENCE ON CUSTOMER EQUITY

Min-Sook Park, Jong-Kuk Shin, Mi-Ri Kim

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.468-479