KOREASCHOLAR

FLAGSHIP STORE STRATEGY FOR BRAND BUILDING — COMPARISON BETWEEN LUXURY BRANDS AND SPA BRANDS —

Shin’ya Nagasawa, Norihiro Suganami

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.500-513

A STUDY ON ADVERTISING EFFECT OF HASHTAG IN SNS ADVERTISING: FOCUSING ON SPA BRANDS

Jiye Shin, Eunju Ko, Heeju Chae, Teona Gogichaishvili

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.954-955