KOREASCHOLAR

TO SACRIFICE OR NOT? PERCEIVED VALUE OF SACRIFICE GREEN INITIATIVES AND CONSUMER VALUES ON LUXURY HOTEL GUESTS’ PERCEPTIONS AND PREFERENCES

Jeffery Xie, Sean Lee, Fabio Costa, Steve Dix

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.451

SACRIFICE FOR A BRAND: THREE EXPERT VISIONS OF THE FANS RELATIONSHIPS TOWARDS A FOOTBALL CLUB

Ricardo Cayolla, Sandra Maria Correia Loureiro

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1451-1452