KOREASCHOLAR

THE RELATIONSHIP BETWEEN CONSUMER VALUES, SALES CHANNELS, PRODUCT AWARENESS, PURCHASE INTENTION, AND PURCHASE BEHAVIOR IN BASIC COSMETICS

Misano Jojima, Michiko Miyamoto

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.1261-1274

A TAM ANALYSIS ON THE USEFULNESS OF A MOBILE APP AS A PRACTICAL SALES TEACHING PEDAGOGY

Marius Wait

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.1200-1214

CUSTOMER EXPERIENCE AND SALES INTERACTIONS: MOTIVATIONAL ORIENTATIONS, INFLUENCE TACTICS, AND SALES PERFORMANCE

Lorenzo Bizzi

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.915

COMPLEXITY IN ONLINE SALES PROMOTION AND CONSUMER INTENTIONS TO PARTICIPATE: AN EMPIRICAL STUDY IN THE JAPANESE MARKET

Honkit Lau

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.789

TO BE OR NOT TO BE HUMOROUS IN B2B SALES ACROSS CULTURES? CULTURAL EFFECTS ON HUMOR STYLE IN INTERNATIONAL B2B BUYER-SELLER RELATIONSHIPS

Laurent Bompar

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.350-355

THE EFFECTS OF LUXURY BRAND SALES PROMOTIONS ON CONSUMER INTRINSIC MOTIVATION AND BRAND PERCEPTION: THE MODERATING ROLES OF SELF-MONITORING AND BRAND GENDER

Jung-Gyo Lee, Luyao Shen, Jang Ho Moon

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.321-325

INFLUENCE OF INFORMATION CHARACTERISTICS OF AI GENERATED ONLINE REVIEW SUMMARIES ON PRODUCT SALES

Ziyi He, Jiaoju Ge, Guoxin Li

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.314-317

HOW DOES VIDEO SCENE LENGTH AFFECT PRODUCT SALES? RETHINKING THE IMPACT OF COMPLETION RATE ON E-COMMERCE PLATFORMS

Ping Wang, Hailin Zhang, Xina Yuan, Zixuan Wang

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.288

THE ROLE OF ANTHROPOMORPHISM IN CLEARANCE SALES

Junhee Kim, Saejoon Kim, Jeonggyu Lee, Sahrok Kim, Eunjung Yoon, Jae-Young Oh

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.753-754

SAD AVATARS AS BETTER SALES REPRESENTATIVES IN THE METAVERSE? THE ROLE OF SUBCULTURAL APPEAL

Young Seo Yim, Woojung Chang

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.113

A SALES PREDICTION MODEL FOR INVESTOR RELATIONS OF AN INNOVATIVE DIGITAL BUSINESS START-UP

Sungha Jang, Jae-Eun Kim, Jongik Kim

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.18

FIRM SIZE AND MERGER DOMINANCE IN SALES TEAM INTEGRATION

Joon-Hee Oh

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1556-1557

INVESTIGATING WHY ONLINE PURCHASING PUSH OFFLINE SALES IN THE LUXURY MARKET

Anna Claudia Pellicelli, Claudia Franze'

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1462-1467

COLLABORATIVE SALES FORCE AUTOMATION TOOLS – DRIVERS AND CHALLENGES

Tommi Mahlamä ki, Sebastian Toukola

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.857-858

HOW GENDER MATTERS: SALES PERSON RECOVERY MANAGEMENT

Tai Ming Wut

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.685

FIRM SIZE AND MERGER DOMINANCE IN SALES TEAM INTEGRATION

Joon-Hee Oh, Ph.D

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.527-528

FROM OFFLINE PRODUCT LAUNCH TO DIGITAL SALES PERFORMANCE

Jiang Yan, Jeeyeon Kim, Jeonghye Choi, Moon Young Kang

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1284-1285

QUALITATIVE EFFECTS OF IN-STORE DISPLAYS USING THE SINGLE SOURCE DATA OF USER GENERATED CONTENTS AND POINT OF SALES

Takashi Teramoto, Akira Shimizu

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1054

WHAT PEOPLE SAY REALLY MATTERS: THE IMPORTANCE OF FUNCTIONAL AND EMOTIONAL CONTENT IN ONLINE CONSUMER REVIEWS FOR PRODUCT SALES

Seongsoo Jang, Jaihak Chung,, Vithala R. Rao

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.912

A MULTILEVEL CONCEPTUAL FRAMEWORK FOR NONLINEAR EFFECTS OF SOCIAL CAPITAL IN SALES MANAGEMENT

Huy Nguyen, Ngoc Luu

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.835-836