FROM OFFLINE PRODUCT LAUNCH TO DIGITAL SALES PERFORMANCE
Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1284-1285
Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.143-144
Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1533-1537
THE IMPACT OF SALES MANAGERS’ MARKET ORIENTATION ON MARKETING-SALES CONFLICT AND COMPANY PERFORMANCE
Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.480-489