KOREASCHOLAR

WHAT CAN I EXPECT FROM THIS BRAND? DEVELOPMENT AND VALIDATION OF A CONSUMER-BRAND RELATIONSHIP NORMS SCALE

David Bourdin, Katerina Makri, Georgios Halkias

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.993

DESTINATION BRAND COOLNESS: CONCEPTUALIZATION AND SCALE DEVELOPMENT

Hsiu-Yu Teng, Cheng-Hsien Tsai, Chia-Wen Hung, Hui-Chen Hung

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.174

TRUST TOWARD HOSPITALITY DIGITAL TECHNOLOGIES: CONCEPTUALIZATION AND SCALE DEVELOPMENT OF DIGITAL TRUST

Miyoung Jeong, Hyejo Hailey Shin, Seonjeong Ally Lee, Minwoo Lee

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.36

THEORITICAL INVESTIGATION AND DEVELOPMENT ON KINFOLK LIFESTYLE MEASUREMENT SCALE

Henny Puspita, Hojung Kim, Youngju Lee, Heeju Chae

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1406-1408

A STUDY ON THE DEVELOPMENT OF THE SCALE FOR SNS ACTIVITIES AS A LEISURE: FOCUSED ON INSTAGRAM

Heeju Chae, Taehee Lee, Jihyo Kim, Sijun Sung

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1189-1191

MEASURING B-TO-B SERVICE QUALITY AND RELATIONSHIP PERFORMANCE: SCALE DEVELOPMENT AND MODEL TESTING

Sang-Lin Han, Seong Ho Lee

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1082-1084

NEGATIVE ACTOR ENGAGEMENT IN STUDENT LEARNING SYSTEM: CONCEPTUALISATION, SCALE DEVELOPMENT AND VALIDATION

Loic Pengtao Li, Biljana Juric, Roderick Brodie

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.794

PERCEIVED IMAGES OF EACH TYPES OF E-SPORTS: CONCEPT PRESENTATION AND DEVELOPMENT OF A MEASUREMENT SCALE

Jongho Kim, Yeayoung Noh, Yoonji Ryu, Kihan Kim

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.712-713

WHY ARE SOME OBJECTS MORE APPEALING THAN OTHERS TO CONSUMERS ? DEVELOPMENT OF A MEASUREMENT SCALE OF AESTHETIC STYLE FOR DESIGN PRODUCTS

Bruno Godey, Joëlle Lagier

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.699

SELF-COUNTRY CONNECTION: DEVELOPMENT AND VALIDATION OF A SCALE

Sergio Garrido Moraes, Vivian Iara Strehlau, Júlio César Bastos de Figueiredo

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.175

CAN ‘CEWEBRITY’ BE THE SOURCE OF NEW PRODUCT DEVELOPMENT OF FASHION BRANDS: SCALE DEVELOPMENT AND EMPIRICAL STUDY

Hao Zhang, Zhiqi Dong

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.19

ROLE OF SERVICE QUALITY IN B-TO-B RELATIONSHIP PERFORMANCE: SCALE DEVELOPMENT AND B-SERVQUAL MODEL

Sang-Lin Han, Seong Ho Lee

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.149

ROLE OF SERVICE QUALITY IN B2B RELATIONSHIP PERFORMANCE: SCALE DEVELOPMENT AND B-SERVQUAL MODEL

Sang-Lin Han, Seong-Ho Lee

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1763-1764

HOW TO DESIGN SERVICE INNOVATION PROCESSES:DEVELOPMENT OF THE PARTICIPATION QUALITY SCALE

Nils O. Ommen, Markus Blut, Christof Backhaus, David M. Woisetschläger

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.715