KOREASCHOLAR

WHAT CAN I EXPECT FROM THIS BRAND? DEVELOPMENT AND VALIDATION OF A CONSUMER-BRAND RELATIONSHIP NORMS SCALE

David Bourdin, Katerina Makri, Georgios Halkias

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.993

NEGATIVE ACTOR ENGAGEMENT IN STUDENT LEARNING SYSTEM: CONCEPTUALISATION, SCALE DEVELOPMENT AND VALIDATION

Loic Pengtao Li, Biljana Juric, Roderick Brodie

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.794

SELF-COUNTRY CONNECTION: DEVELOPMENT AND VALIDATION OF A SCALE

Sergio Garrido Moraes, Vivian Iara Strehlau, Júlio César Bastos de Figueiredo

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.175