KOREASCHOLAR

THE IMPACT OF COVID-19 ON ONLINE SEARCH ADVERTISING MARKET

Sehyun Lee, Dongyoung Jeong, Kyeonghan Bae, Jaunghyun Hwang, Alex Jiyoung Kim

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.368

EFFECTIVE PAID SEARCH ADVERTISING STRATEGIES FOR SMALL AND MEDIUM-SIZED BUSINESSES WITH LIMITED BUDGET

Sungha Jang, Alex Kim, Jiho Yoon

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1321-1327

UNDERSTANDING ONLINE USERS BY SEGMENTING THEIR SEARCH KEYWORDS: EMPIRICAL ANALYSIS FROM ONLINE AUTO INSURANCE SEARCH ADVERTISING

Moon Young Kang, Sunghoon Kim

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.24-27

THE RELATIONSHIP BETWEEN CONSUMER CLICKS AND ADVERTISER BIDS IN SEARCH ADVERTISING

Alex Jiyoung Kim, Sungha Jang, Hyun S. Shin

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.269-270

SEARCH TRIANGLE: INTEGRATING SEARCH INTENTION IN SEARCH ENGINE ADVERTISING

Carsten D. Schultz

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1669-1684