KOREASCHOLAR

THE ROLE OF AI AUTHENTICATION IN ENHANCING CONSUMER TRUST AND PURCHASE INTENTION IN SECONDHAND LUXURY LIVE-STREAMING COMMERCE

Xiangjun Ma, Rosy Boardman, Yao Yao, Courtney Chrimes

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1097

A STUDY ON CHINESE CONSUMERS' INTENTION TO PURCHASE SECONDHAND LUXURY GOODS

Hong Luo, Seong-Yeon Park

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.559-564