KOREASCHOLAR

THE ABSENCE OF COMPROMISE: NAVIGATING THE DILEMMA BETWEEN INDULGENCE AND SELF-CONTROL

Youngwon Hahn

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.673

OVERCONFIDENCE OR RESILIENCE? INVESTIGATING THE DUAL ROLE OF SELF-ESTEEM IN CONSUMER DECISION-MAKING

Heejung Park, Matthew Lunde, Narang Park

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.514-518

CHOICE AND QUANTITY IN CONFLICT: MISLEADING INFERENCES OF SELF-CONTROL FROM OBSERVED BEHAVIOR

Ga-Eun (Grace) Oh, Anirban Mukhopadhyay

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.651