KOREASCHOLAR

STRATEGIC PLANNING PROCESS OF SUSTAINABILITY INITIATIVES: EFFECTS OF BRAND-SUSTAINABILITY-SELF-CONGRUENCE

Ken Kumagai

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.1054

STRATEGIC PLANNING PROCESS OF SUSTAINABILITY INITIATIVES: EFFECTS OF BRAND-SUSTAINABILITY-SELF-CONGRUENCE

Ken Kumagai

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.865-866

RESIDENTS’ ENGAGEMENT IN TOURISM DEVELOPMENT: SELF-CONGRUITY AND WORD-OF-MOUTH BEHAVIOUR

Ning (Chris) Chen, Tina Šegota, Tea Golja

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1197

RESIDENTS’ ENGAGEMENT IN TOURISM DEVELOPMENT: SELF-CONGRUITY AND WORD-OF-MOUTH BEHAVIOUR

Ning (Chris) Chen, Tina Šegota, Tea Golja

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1072

THE IMPACT OF TOURISM DESTINATION IMAGE AND TOURISTS’ SELF-CONCEPT CONGRUITY ON INTENTION TO VISIT

Qi Yao, Dan Zhang, Guoqun Fu

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.573

MEDIATING EFFECT OF SELF-CONGRUITY BETWEEN COUNTRY PERSONALITY AND ATTITUDE TOWARD FOREIGN PRODUCTS IN AN EMERGING MARKET

Murat Aktan, Paul Chao

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.441-445

AUTHENTIC VERSUS ASPIRATIONAL BRANDING: AN INDIVIDUAL AND COUNTRY LEVEL STUDY OF THE ACTUAL AND IDEAL SELF-CONGRUITY EFFECT

Hector Gonzalez-Jimenez, Fernando Fastoso, Kyoko Fukukawa

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.67

HOW AN INDIVIDUAL’S SELF-CONSTRUALS, COSMOPOLITAN AND LOCAL ORIENTATION AFFECT THE IMPACT OF THE FOUR SELF-CONGRUITY TYPES ON BRAND ATTITUDE

Hector Gonzalez Jimenez, Fernando Fastoso, Kyoko Fukukawa

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.797-798