KOREASCHOLAR

HOW WRONG CHOICES ELICIT JOYFUL REACTIONS TO RIVAL BRANDS’ FAILURES: THE ROLE OF SELF-THREAT

Maximilian H. E. E. Gerrath, J. Joško Brakus

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1446

THE IMPACT OF SELF-THREAT ON PREVENTION VS. PROMOTION HOPE

Tae Rang Choi, Yongjun Sung

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.961-964